Music Videos Stereotypes

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Music videos started becoming popular and vital towards artists music careers when MTV was launched on August 1, 1981. In music videos, a popular trend that is seen throughout many genres of music, especially rap music, is the sexual objectification and representation of women. In many music videos we see, women are dehumanised and seen as an object for a man to have power over and there just for the male gaze. There are also music videos in which females objectify themselves which gains attention from males, adding to their male fantasy and making the viewer sexualise them further. There are many videos where usually women challenge the stereotypes about females and the representation of females that have become normalised. Music videos that …show more content…

This creates the effect that males are the superior gender and males can control women. The Animals video shows the stereotype that women are a trophy which creates the message that a woman's value and worth is determined by their physical looks and sex appeal and the status that the female provides the male with. The effect this stereotype has is that women are seen as an object and not a real human being with emotions and that women are only there for a male's possession which dehumanises the women and degrades them. Both of these videos show violence towards women which affects the audience as children get exposed to this content then grow up believing violence against women is okay. In the US, 1 in 4 girls experience violence in teenage relationships and 1 in 4 women are abused by their partner in their lifetime. Jean Kilbourne from the documentary Miss-Representation says, “turning a woman into a thing is almost always the first step to accepting violence towards them” showing that the objectification of women in media has influenced men to become violent towards women as there's nothing wrong with being abusive as they are just an object. Since such large audiences see these music videos and are exposed to the disturbing content of women getting objectified, it normalises the idea …show more content…

Self-objectification appears in the music video Dirrty by Christina Aguilera. A scene from the music video shows Christina being brought down in a cage whilst surrounded by men, symbolising her as an animal in a cage and she's there for the males satisfaction. The costuming for this video is very provocative as she wears a bikini top and crotchless pants shwoing she is flaunting her body. The scene then goes on showing Christina and 5 other women inside of a boxing ring, wearing very minimal clothing and doing highly sexualized dances while she sings the lines “Dancing getting just a little naughty”. The camera focuses and lingers on Christina's exposed body and then zooms out revealing hundreds of men surrounding the boxing ring, also symbolising that the women are objects in a cage for the male's pleasure. In this music video, Christina is objectifying herself and is meant to be the dominant one in this situation, but the amount of males outnumbered the females and the females are the ones trapped in the cage getting watched by men. Also when Christina wins the fight and her prize is a man who raps about her and she is lifted by men. The attention she gains from males in this video positions her an object for the male's desire and part of the male fantasy, which reinforces that she wants and needs

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