Munchy's Target Market

An effort to contact a Canadian Trade Commissioner Service was made, however it was unsuccessful as the only English-speaking school known has yet to reply. Thus the International Business marketing plan was unable to receive a feedback.

Marketing & Market Research
Company Name: Munchen
Company Website: www.Munchen.ca
Product Name: Munchies Granola
Mascot name: Barry the Bear
Slogan: “On the Go? Take Munchies to Go!”

Target Market

Munchies Granola does not discriminate, therefore the product is advertised to all individuals of any race, ethnicity, colour, religion, sex, and/or national origin at any stage of life. The wide range of individuals are entitled the ability to purchase the product if desired. However, the target market this product is directed towards are individuals ranging from the ages of 6 to 35. Youths and adolescents at age 6

Also, parents are likely to purchase the product for their adolescents considering it’s not messy and although, it is sweet and dessert based, the snack is healthy. Munchen Granola is a product that is composed with all real and organic ingredients, therefore is a healthy alternative to competing snacks that are filled with sugar, artificial flavouring, and trans fat. Munchies Granola is also a product of high quality and nutrients that will appeal to many consumers who are active and/or healthy. Many consumers could benefit from the product as it is a quick snack that energizes consumers, supply them with nutrients, and extinguishes their hunger. Moreover, the product’s mascot, Barry the Bear, is likely to appeal to a young demographic that is current with new trends. This is due to the association of our product with internet presence on social media through, #Q.T., as Barry’s recognizable method of operation. The hashtag is used to describe the mascot’s “cute and cuddly”