Analysis Of Vodafone

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Vodafone Group plc is a UK-based publicly traded company with a focus on telecommunications and mobile network technology. It is arguably one of the most recognized and cost-effective service organizations and also, globally the second-largest mobile communications company.

The company continues to cement its identity into new emerging markets as it expands and collates material to continue plummeting the brand name. Utilizing established advertising agencies for promotion and market firms, Vodafone managed the resources available to “ensure performance by focusing on customer satisfaction and performance relative to competitors”. The marketing plan is divided into a logical sequence comprised of a number of steps, it occurs at the business-unit, product, and market levels.

The first step that has to be taken in the marketing plan is the executive summary, this essentially gives the recipient an idea if the outcomes. A brief account of the circumstances and principal recommendations is provided so that the user is able to grasp the chief incentive of the plan itself and also determine which aspects of Vodafone plc have the clearest selling points. Vodafone, as aforementioned is one of the largest providers of wide range communication services, by a total revenue of £44.5bn being upped 8.4% from the previous year. In its native market in the UK, Vodafone is the largest.

Due to the emerging popularity of mobile broadband, Vodafone has utilized the large commercial potential for PC Internet connectivity via mobile networks. Vodafone Germany was the largest provider of mobile broadband at the end of 2006 with 540,000 subscribers with the UK and Italy divisions also getting a substantial amount between them. Mobile...

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...he projected revenue.

Lastly, the controls stage is defined as the stage where a company designs its marketing plan it must note that there is not a fixed position with no variability, therefore the marketing plan must be updated due to emerging external factors that might affect the strategy as a whole, as long as it moves towards fulfilling the requirement of the consumer using this telecom organization.

Conclusively, the marketing plan is indispensable to the firm. Marian Burke Wood wrote that it encompasses more than just marketing, it also includes the discussion of locations, staffing and financing. Asking questions such as which market should be penetrated, strengths and weaknesses that the firm brings to the marketplace. If sufficient resources are available, and if so, can be exploited, may prove to be more than just a handful of core benefits.

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