Multinational Marketing Management

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The paper deals with the issues of doing an international business of furniture manufacturing. We will examine the potential markets for our outdoor and indoor furniture products and will compare the markets for the feasibility of doing business with. We will also discuss some of the key factors that needed to be considered while making a decision of expending the business. It, especially, discusses the USA, European and Asian furniture markets and their future economic outlook. Economic Outlook for USA and Asia First let’s have a look at the USA economy that has shown appreciable flexibility in various unusual circumstances. The spell of economic slump though persisted from mid-2000 to March 2001 and even aggravated with the passage of time. The situation that already was inappreciable further aggravated in the face of September 11 tragedy and caused a sudden break in economic activity. It was owing to the in time fiscal and monetary policy reviews by the US government, supplemented by the positive attitude of both consumers and businesses to trust in the nation’s future, a repair work of the economy was resumed and just managed to make the recent recession one of the mildest on record. The economic growth carried on in the last quarter of 2001, further got momentum in the first quarter of 2002 through to the end of the year. (Economy Report – United States of America) In the wake of the US economic recession discussed earlier, all the hopes were rested on the demand of products in European countries but the hopes were soon proved in vein. It is a fact indeed that effects of US economic slump were evenly transmitted across the Atlantic. The Europe’s economy could not resisted the slowdown exported by US economic slump, especia...

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...tp://www.hollandsentinel.com/stories/041702/new_041702056.shtml, Retrieved on 06/09/2003). (Australia - A Growth Market For Exporters, http://www.threeshows.com/hfi/whatsnews03.asp?PRID=130, Retrieved on 06/09/2003). (Designing a sustainable NZ furniture industry - $100m + in export sales, http://www.marketnewzealand.com/home/index/0,1455,SectionID%253D4559%2526ContentID%253D3837,00.html, Retrieved on 06/09/2003). (Saudi Arabia, Household Furniture, http://www.tradeport.org/ts/countries/saudiarabia/isa/isar0024.html, Retrieved on 06/09/2003). Export Potential, http://www.eac.gov.pk/dgs24f06.htm, Retrieved on 06/09/2003). (Social And Cultural Considerations For International Operations, http://66.218.71.225/search/cache?p=cultural+considerations+in+marketing+in+china&n=20&fl=0&b=41&url=tk2PCOR2wtUJ:www.iamot.org/paperarchive/122B.PDF, Retrieved on 06/09/2003).

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