Muhamad Ali: Capri Sonne Juice Advertisment

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This vintage advertisement was released in the 1970s. It shows boxing legend Muhamad Ali endorsing Capri Sonne juice pouch. Capri Sonne juice pouch is the product that this ad focuses on selling to consumers and Muhammad Ali is the one being sponsored by them. The African American male seems to be the target audience for this advertisement. The feeling that ad gives towards its viewers by using Muhammad Ali, people are supposed to be persuaded into buying Capri Sonne juice pouch. This ad shows him in his boxing attire smiling. Stating that he is a satisfied user of Capri Sonne. Ali is a historic sports icon, which a lot of people respect. The perspective of this adds value for the creators of this advertisement as they are trying to persuade consumers to buy this product.
Capri Sonne juice pouch seems like a product that would made for just about anyone. Anyhow, by acquiring Muhammad Ali, who was in early to mid-30s, Capri Sonne was specifically targeting relatively young adults, who were men to buy their product. Muhammad Ali was a person that young men of color could resonant with. Also, being a symbol for boxing during this period. This …show more content…

He is surrounded in black and white Arabic text. His reputation as well. He is an idol of good repute and is, therefore, in good standings with the masses and plenty capable of having a strong influence on those who admire him and what he has done throughout the span of his career. Also, Ali is standing in front of a spotty white background that has big bold text floating above his head. The text states “I Like Capri-Sonne!”. Under the bold text, the advertisement possesses Muhmmad Ali’s autograph in black text. The advertisers position the Capri Sonne Juice in the middle of the advertisement. As a technique to blatantly promote the product the advertiser is

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