Green Supply Chain Management has played an important role to achieve profit and market share by minimizing company environmental risks and impacts, while increasing their ecological efficiency. A study has shown that green supply chain management can be divided into ... ... middle of paper ... ...e of water and provide awareness about green friendly environment to general public. 10 CONCLUSION: It is conclude that Green supply chain is a new concept, need awareness and become popular in organization. Due to government pressures and make image in consumer’s mind company follow green SCM process, giving them green products and prove themselves a social responsible citizen. Though there are some difficulties to setup green supply chain process in organization and sometimes sales become decrease but it is a long term relationship which is profitable for organization as well as environment too.
It is only bad if it is greenwashing — that is bad for the environment and consumers, because of businesses doing the greenwashing. From last few years there are plenty of good companies telling their environmental stories to the world and even some who are not but should be. Some do it well; others do not know where to begin or how to go about it. There are a few tips on what to look for by a customer who does not get greenwashed. Firstly, people should know about the company which means look at the company as a whole, not only see the green advertisements.
In addition to having extra costs involved for the production of green product, there are evidences that show a significant reduction of financial risk by pursuing the green approach (Mefford, 2011). The following research carried out by Mefford, concluded that companies, which were practicing corporate social responsibilities, lead to increase competitiveness, profitability and valuation of the firm. Further, it also established that with the implementation of green supply chain and pro... ... middle of paper ... ...ntify their recycling policy concerning the factors like transportation, reprocessing, remanufacturing etc. A similar approach towards implementing GSCM has been carried out by the company called Proctor & Gamble Co. (P&G). To obtain the cycle of green supply chain P&G had to work with its collaborators and suppliers (Waters, 2013).
It began with the creation of Corporate Social Responsibility (CSR) Reports to examine the habits of companies so that it could be determined who was conducting business in a more environmentally-friendly way (McClendon 1). Additionally, it is usually used to promote awareness and encourage consumers to adopt habits that are better for the environment. While this movement has gained some popularity in recent years, it is still not a major aspect in large corporations. Nonetheless, many businesses have attempted to “go green.” It seems, in recent years particularly, that several companies have begun to embrace the gr... ... middle of paper ... ...s, 14 May 2011. Web.
To the right of the banana-skinned glass bottle, in white copy against the dark green background, is the catch phrase, “Packaging made from nature.... ... middle of paper ... ... versus want or convenience, and educating ones self about a company or product, can one be assured they are supporting something truly good for the planet. Green marketing has created a more environmentally healthy market. Compared to twenty years ago, twice as many Americans are taking proactive measures to help the environment (Semrau, 2011). As campaigns continue, more products will be expected to come out green until it is the business standard. While green advertising can be useful to the consumer to make them aware of potentially eco-friendly companies and products, there is a limited benefit to the consumer.
They are controlled by the same authorities but with an additional agenda toward taking care of the Earth's environment / habitats / resources. For banking professionals green banking involves the tenets of sustainability, ethical lending, conservation and energy efficiency. There are many differences compared with normal banking, Green Banks give more weight to environmental factors, their aim is to provide good environmental and social business practice, they check all the factors before lending a loan, whether the project is environmental friendly and has any implications in the future, you will awarded a loan only when you follow all the environmental safety standards. Green banking can benefit the environment either by reducing the carbon footprint of consumers or banks. Either a bank or a consumer can conserve paper and benefit the environment.
One company should set their goals and target so that they can see and check their track improvements. Besides, it also can help manager who in charge in facilities to assure the accounting department to invest in new technologies, when necessary. The company who has not take green steps in manufa... ... middle of paper ... ...y burning in thermal oxidizers. In the future, the Fumes to Fuel concept can replace existing air pollution systems because they practice the concept of lower the energy consumption and minimize the greenhouse gases. In reality, green manufacturing is vital in preserving our natural resources for next generations.
The supply chain includes all the processes starting from the factory of production till it reaches the consumer. The Green supply chain is a sustainable version of the traditional supply chain with some changes. The pressure from different stake holders such as regulator, supplier and strategic obligations has leaded the companies to follow the green supply chain strategy. The advantage of Green supply chain for the company is to reduce cost of resources used such as energy. The other environmental factors such as environmental detoriation, decrease in the raw materials being used and increase in the pollution level has forced the organizations to look for ways other than the traditional supply chain.
The consumer will tend to only purchase environmentally-friendly or energy saving products. These include products that are made from natural ingredients, products that don’t cause pollution or products made from recycled materials. The rising trend of green marketing has a great impact on the STP process. This rising trend in green marketing will also result in reduced segment of potential consumers; it is reduced only to consumers who have adopted green or environmentally friendly values. • How Does Green Marketing Affect Segmentation The rising trend of green marketing has a great impact on the STP process.
They seek to go above and beyond traditional marketing by promoting environmental core values in the hope that consumers will associate these values with their product or brand. They have become well known for their commitment to the environment as they have leveraged on sustainable practices as a means to gain market share. The unique scenario of Starbucks is the seamless integration of green marketing strategies in their operational framework. The company’s image is built on their commitment to proper waste disposal and material reductions use. They utilize this campaign framework in teaching their customers on the proper ways on how to reuse, reduce and recycle.