Motorola Inc in Europe

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Introduction Motorola Inc. has been a market leader in its industry for decades. Its major strengths are its research, technology and product reliability. Due to various factors in the current market situation, it has been witnessing a constant drop in its market share. Motorola is finding it hard to compete with its rivals like Nokia, Lucent, Erickson, Nortel, Samsung, Apple, and LG. A number of factors have contributed to its downfall. These factors range from an old fashioned management style, to the use of out dated technology. We will take all the issues in detail in the course of this paper. Research Question * What are the factors that led to the falling market share of Motorola Inc.? * What are the parameters/factors that will influence the growth of Motorola Inc. in future? Aim The main aim of this research is to deduce the factors responsible for the decreasing market share of Motorola Company in European market. Objective The objective of this research paper is to evaluate the viability of strategies followed by Motorola to recover its falling market share. In this paper, we shall evaluate the various market strategies for Motorola based on the following market conditions: * Industry of Operation and Portfolio Analysis * SWOT Analysis * Overall Market Analysis * Market Mix * Promotion Expected Outcome Through the literature review, a conceptual framework of marketing strategy will be established. It will then be used as a research tool to find out how well Motorola is doing and what can it do to improve performance in European market. Methodology This research will use the classical model of marketing mix to investigate the shortcomings of Motorola Inc. to achieve the purpose of study. In order to gathe... ... middle of paper ... ...rk (2007), “Strategic Mobility Planning Positioning Your Organization for the future”, [Internet] available at URL: < http://www.motorola.com/web/Business/Global%20Services%20 (New)/Global%20Services%20for%20Government%20and%20Public%20Safety/_Documents/Strategic_Mobility_Planning_White_Paper.pdf>, [accessed on 29th July, 2011]. 5. Michael Huberman Matthew and Miles (2002) “Qualitative Researcher’s Companion”, Sage Publishers, pp.410. 6. Daniel Muijis (2004) “Doing Quantitative Research in Education with SPSS”, Sage publishers, pp.228. 7. Slide share (2009) “Primary data and Secondary data”, [Internet] available at URL:< http://www.slideshare.net/gulsweet/primary-data-secondary-data-presentation>, [accessed on 29th July, 2011] 8. Elizabeth Jean Reitz and Elizabeth S.Wing (2008), Zooarchaeology Cambridge manuals in archaeology, Cambridge University Press, pp.533.

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