Motivational Factors Affecting Cultural Heritage Tourism in the Philippine Setting

Graph 1

The graph above (Graph 1) shows why people are motivated to travel. It can be seen in the graph that relaxation (39%) is their reason that they are motivated the most because it is what comes first to their mind when they hear the word vacation or tour. Stress is the main reason people engage themselves to travel. Due to the stressful life in the city or hometown, they are encouraged to travel to destinations that meet their desires. The next highest selection (32%) is family togetherness. This shows that the respondents value their strong family connection as Filipino citizens. Education (17%) goes after family togetherness since cultural heritage tourism involves intellectual awareness to the historical background of the different attractions in the country. While the personal development (12%) is the subsequent in education when it comes enthusiasm to travel because some of them are not yet aware that visiting unusual places could also develop their personality in such a way that they can meet others that may help them to boost their self-esteem and confidence.

Graph 2

In Graph 2, Money ranks the highest (43%) for the reason that travelers are depending on the budget that they have when looking for tourist destinations. Fortunately, heritage tourism sites don’t require large amounts of money and it is very accessible to anyone who wants to explore and experience it. After that time follows (32%) because most the travelers have businesses and other commitments to be considered when travelling. In relation to this, tourists usually plan their vacations ahead of time to avoid conflicts on schedules. The second to the lowest factors is season (22%) considering the fact that the demand for tourism varies upo...

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...eritage tourism tours. One of the most popular destinations in the country is the Ifugao Rice Terraces which has been referred to as the Eighth Wonder of the World by the Filipinos. Although Historical Sites are very helpful in the world of cultural heritage tourism, other aspects of it have to be enhanced in order for the heritage tourism to deepen and to be known. Tied for the second place are the museums (22%) wherein artifacts and historical-related things are situated. Theater Performances are the next-highest selection considering that the host community gives importance to it.

Works Cited

Cruz, Z. (2006). The Principles of TOURISM.

Timothy, D., & Nyaupane, G. (2009). Cultural Heritage and Tourism in the Developing World.

Wearing, S., Stevenson, D., & Young, Tamara. (2010). Tourist Cultures.

Holloway, C., & Humphreys, C. (2012). The Business of Tourism.