Motivation in Marketing

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Index

1. Introduction.......................................................................................2

Nature of marketing and its role within business. .........................3

2. Motivation theories.........................................................................4-9

Consumer buying behaviour. .......................................................4-9

3. Conclusion...........................................................................................10

4. References............................................................................................11

Introduction

Marketing includes a huge range of domains which are considered to be significant. The main purpose of a marketer is to merchandize a product. Moreover, marketer needs to advertise it and sustain a product on a market among its competitors. Further, the study indicates intentions of consumers to buy or not to buy certain products. Moreover, it represents motivation theories and what is to be considered to influence customers. Basically, marketers need to consider various psychological factors before launching a product. Before establishing a market, products undergo different analyses, various motivational theories (Maslow’s hierarchy of needs, trio of needs), cognitive learning theory, customer perceptions, consumer buying behaviour, moments of truth, customer relationship groups, external and internal factors, advertisements, promotions, sales and other tools that makes a difference on customers’ minds.

The Nature of Marketing

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Definition of marketing:

The process of marketing determines analyzing and influencing trade market.

The modern marketing concept could be defin...

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...17.

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5. Judd, D., Aalders, B., Melis, T. (1989), The Silent Salesman: Primer on Design, Production and Marketing of Finished Package Goods, Continental Press, Singapore, .

6. Olson, J.C. (1977), "Price as an informational cue: effects in product evaluation", in Woodside, A., Sheth, J., Bennett, P. (Eds),Consumer and Industrial Buying Behavior, North-Holland, New York, NY, pp.267-86.

7. Pine, J.B., Gilmore, J.H. (1998), "Welcome to the experience economy", Harvard Business Review, Vol. 76 No.4, pp.97-106.

8. Vargo, S.L., Lusch, R.F. (2004), "Evolving to a new dominant logic for marketing", Journal of Marketing, Vol. 68 No.January, pp.1-17.
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