New York: McGraw-Hill. Mintzberg, H.(1978): Patterns in Strategy Formation, Management Science, pp. 934-948. Roberts, J. (1990): Strategy and Accounting in a U.K.
Russell, R. S., & Taylor, B. W. (2006). Operation Management: Quality and Competitiveness in a Global Environment (5th ed). New Jersey: John Wiley & Sons, Inc. 25. Westbrook, R. A. ,1987. Product/Consumption-Based Affective Responses and Postpurchase Processes, Journal of Marketing Research 24, pp.
Marketing needs to determine the location the goods and services are needed and how will the product get there, decide types of promotion necessary to inform potential consumers about the product, estimate how many competing companies are producing the same type of product and figure out how what type of warranty service may be required. These a few items are required to market a product. (Perreault & McCarthy, Jr., 2004, 2/1) Marketing is important to the success of the organization. If the organization does not lay out the groundwork properly, the organization may not be able to adequately sale the product. The must be a market for the product that and organization wants to sell and the distribution network must be thought out.
An analysis of the strength, weaknesses, opportunities and threats (S.W.O.T) gives a retailer perspective about the market and their own business allowing them to capitalize on the conditions. Once the (SWOT) is evaluated, the retailer sales strategy will account for both controllable and uncontrollable variables. Examples of controllable variable are: location, retail pricing of products and advertising. Examples of uncontrollable variables are: advances in technology, competition, and economic conditions. Succe... ... middle of paper ... ...omotion.
This falls into the category of industrial organizational economics, as it emplo... ... middle of paper ... ...ket. Strategic Management Journal, Vol 12, pp 69–82 Teece, D. and Pisano, G. (1994) The dynamic capabilities of firms: an introduction, Industrial and Corporate Change, Vol3 Iss 2. BIBLIOGRAPHY Tidd, J. and Bessant, J. (2009) Managing Innovation: Integrating Technological, Market and Organisational Change, Chichester: Wiley. (For general background – particularly the critique of Porter) Freeman, C. and Soete, L. (1997) The Economics of Industrial Innovation (Third Edition), London: Routledge Hamel, G. and Prahalad, C. K. (1994) Competing for the Future, Boston, MA: Harvard Business School Press.
Competitive strategy: techniques for analyzing industries and competitors. New York, Free Press. Solomon, M. R. (2009) Consumer Behaviour: Buying, Having and Being, 8th edition, New Jersey: Pearson Education. STALK, G., EVANS, P.,& SGULMAN, L. E. (1992). Competing on capabilities: the new rules of corporate strategy.
Market need is uncertainly, to meet customer expectation, company have to learn what their want and provide it on time. Marketing research therefore can be called that is one of the factor that force company’s ability to supply expected goods or service to market by mean of learning about consumers and respond their need. (Trim et al 2006, pp205-206) Good research should be objective and provide precise information for companies because that influences to manager whose make decision and develops business plan or strategy from that data. Moreover, Trim et al(2006, p209) argue that ‘marketing strategists need to be able to use the findings of qualitative marketing research in order to influence board level thinking and actions.’ that necessary for manager to ta... ... middle of paper ... ...y want company to improve quality of similar product that company already got. This comment might come on extra comment in questionnaire that researchers give to respondents.
Advertiser’s primary objective is to reach Prospective customers and influence their awareness, attitudes and buying behavior. They spend a lot of money to keep individuals (markets) Interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers Goals is to get enough relevant market data to develop accurate profiles of buyers-to-find the common group (and symbols) for communications this involves the study of consumers behavior: The mental and emotional processes and the Physical activities of people who purchase and Use goods and services to satisfy particular needs And wants (Arens, 1996). Proctor (1982) noted that the principal aim of consumer behavior analysis is
Marketing can be seen as an effective way to communicate the value and purposes of a product or service to customers and consumers; for the primary purpose of selling that product or service. However, there are many different types of strategies that dissipates uniquely into different the ranges of the marketing spectrum. The purpose of this research paper is to define marketing strategy, briefly understand how to create a marketing strategy, and analyzing the different types of marketing strategies at various business levels. Marketing strategy is defined as the results of a thorough market analysis, which combines all of a firm’s or company’s goals into one comprehensive plan. An effective marketing strategy must be drawn from the fundamental research of the markets it resides in; focusing on the correct product mix in order to fully potentially profit at the highest possibility.
The marketing mix is a marketing tool. It is a checklist, which focuses attention on the main marketing activities in which a firm needs to carry out UNIT 9 – MARKETING MIX The marketing mix is a marketing tool. It is a checklist, which focuses attention on the main marketing activities in which a firm needs to carry out its marketing strategy. It consists of the four Ps (product, price, promotion and place). · Product (including range of pack sizes, flavours and colours) · Price (pricing strategy and pricing method) · Promotion (branding, advertising, packaging and sales promotion) · Place (distribution channels and seeking shop distribution) Managers look at these areas and decide what marketing actions need to taken.