Importance Of Human Motivation

This schematic illustration shows a pattern where a person 's motivation is directed at achieving goals. The most powerful motive shows the behavior of such activity leads to a goal or purpose in the form of activities, because not all goals are reached. People do not always reach activity goals, no matter how strong despite the need. Thus the purpose of the activity described by the broken lines. Although it has been clear about the importance of motivation, but it is difficult to define and analyze it.
This is because many of the views or opinions about the motivation of many experts that depth. For example MR Jones stated that "motivation relates to how the behavior begins, given the power, supported, directed and subjective reactions that

Physiological motive: that was the motive natural (biological).
b. Psychological motives: that can be grouped into three basic, namely:
1) The motive of affection (affectional motive) to create and maintain warmth, harmony and inner satisfaction (emotional) in association with others.
2) The motive to defend themselves (ego-defensife), motive to protect the personality, avoiding physical or psychological injury, avoid not to laugh and lose face, maintaining prestige, gain self-esteem.
3) Motif strengthen self (ego-blostering motive), the motive to develop personality, achievement, raise the prestige and recognition of others, satisfying themselves with penguasaanya against others.
Human motives can also be studied using the model of Abraham Maslow 's hierarchy of needs that identifies a hierarchy of human needs into five levels (from the level of the most urgent needs to the needs of non-urgent), in which the needs of the first level would be an advantage or a first satisfied. When a person meets the requirements, then the higher levels become more important. The five levels are as follows:
a. Physiological needs (the basics of survival); including hunger, thirst and other

The need for self-expression; desire achieve self-actualization by maximizing the use of knowledge, skills and potential.
2. Motive in Purchasing
According to Basu Private and Handoko (1997), human motives in making a purchase to satisfy the needs and desires can be divided into:
a) primary and selective buying motive. Primary purchasing motive is the motive that causes the purchasing behavior of the general categories (regular) on a product, such as buying a television and clothing. Selective buying motive is the motive that affects challenge model and brand of product classes, or kinds of sellers are selected for purchase. Economic motives, status, security, and the percentages are a few examples of selective motif.
b) rational and emotional motive. Rational motive is a motive that is based on the facts as shown by a product to consumers. Factors to consider may include price, quality, service, availability, durability, size, cleanliness, efficiency in use. For example: on a motorcycle motif purchase fuel-efficient, or a particular brand because the quality is reliable. Emotional motives are motives related to the purchase of the feelings or emotions of individuals, such as the disclosure of love, pride, comfort, health, safety and