Mothers Against Drunk Driving: A Case Study

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Hi Luke. I would like to add to your comments regarding alcohol. According to Mothers Against Drunk Driving (M.A.D.D.) every two minutes an individual is injured in an alcohol related crash and in 2013, approximately 28.7 million individuals have admitted to driving under the influence of alcohol (M.A.D.D.,2016). As a result of M.A.D.D.’s efforts the number of deaths from intoxicated driving has decreased by half since M.A.D.D. was founded in 1980. Part of M.A.D.D.’s mission is to bring awareness into schools and universities with true stories of those affected by a loss of a loved one from a drunk driving accident. M.A.D.D. also lobbies for stricter laws for offenders and for ignition interlock devices for those who have driven intoxicated.

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