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Moss Kendrix
This person's name is Moss Kendrix. He was born in Atlanta, Georgia in 1917ause he is a public relations pioneer. As you can see he is a black man, and exactly because of this he designed countless public relations campaigns, which were aimed at the African- American population in the United States. He worked for news organizations and corporate clients like Ford Motor Company, Carnation, and Coca-Cola. He explained his corporate clients the importance of the buying power of African- Americans.
As I already mentioned one of the companies for which Moss Kendrix made a PR campaign was Coca-Cola. Nowadays, Coca-Cola appears to be the absolute beverage. But it hasn't been always like that, especially for African-Americans throughout the south during the 1920's and 1930's. Black people had another favorite drink and that was Nehi's orange and grape flavoured drinks. The popularity of Nehi's drinks was due to their recognition of the minority market, something that Coca-Cola thought as not important at all. But Moss Kendrix realized the mistake that The Coca-Cola company made and went to its offices in Atlanta, Georgia, where he made his proposal on how to influence the African-American society. This happened in the 1950's, Moss worked for Coca-Cola company till the early 1970's.
The Coca-Cola Proposal.
The Proposal that Moss Kendrix made was revolutionary, because it aimed the African-American population, something that hasn't been done before. The Negro market in the United States consisted of fourteen million people. They represented a really important consumer market, which could be
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Before the Civil War, blacks suffered oppression: slaves to the white man and unable to prosper as individuals. However as Marilyn Kern-Foxworth, author of Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising Yesterday, Today, and Tomorrow, explains, “After the Civil War blacks existed free to begin their own communities… and become members of the buying public” (29). With the 13th Amendment to the Constitution, which abolished slavery, and with the 14th Amendment, which established equal protection under the law for African Americans, the black community slowly saw improvements, including economic prosperity. However, even then, they confronted discrimination and humiliation. For instance, many “advertisers created campaigns [using] blacks in their advertisements but in demeaning postures that appealed to the white majority” not African Americans (29). The early 1960s marked a critical time for advancement; the Civil Rights Movement with its boycotts and marches demanded real equality. African American leaders called Jim Crow Laws into question and insisted on the integration of schools, businesses, and public transportation. As Brian L. Goff, Robert E. McCormick and Robert D. Tollinson explain in their piece, “Racial Integration as an Innovation: Empirical Evidence from Sports Leagues,” “the civil rights laws and court rulings in the 1950’s and 60’s are among the major changes in public policy that gradually led to a breakdown of Jim Crow rule in the American south” (16). This pivotal moment within American history provoked profound changes in the ways Americans interacted with each other.
...rted Haitian coffee, until the outbreak of World War II curtailed that venture, and in 1945 he traveled to San Francisco as one of many African Americans who worked unofficially to incorporate their perspectives into the founding of the United Nations. Age can never slow you down from pursuing your dreams in life and reading this essay about my first President of Savannah State University Mr. Richard R. Wight has really taught me that. Just from the beginning of his life he was just on a path of greatness, and even after his retirement he felt that there was a need and he tried his best to meet it. With the bank he had opened during the war. Even after his death in 1947 he legacy is still alive and breathing for us future black scholars to grasp and make our own. Maybe one day I would be as popular and out spoken as Mr. Wight because now I know that “we are rising”.
African Americans were among the worst treated races in the US; however, this did not stop them from fighting for the rights that so many had died for. It seemed as if black people would never be treated respectfully, but just like in comic books, there is always a hero that will fight for his people. This hero soon came to the scene and he was fierce enough to change the lives of many people. Most importantly, he broke the color barrier and created a path that would allow others to follow. However, something that was inevitable was the threats and racial remarks they had to face.
Assuredly, the purpose of this speech was to enlighten the minds of many Black Americans and engaged them in the fight for the civil rights. They now understand the situation at hand based on the vivid details expressed by X in his speech. As a result of X speaking up for the nation of blacks, he instilled the idea that African Americans should vote and become more politically active, by this motivation, he has established a new philosophy in the minds of the Black Americans, that being to seek equality.
...ging feat. The most plausible answer seems to lessen workplace discrimination, thus increasing the number of African Americans with healthcare to allow better health.
...s speech made an immense impact on the injustices of segregation and discrimination against people.
This act allowed southern slave owners to get their slaves back when they escaped to the North. That is why this act was important and critical to southern survival. The view of this act by the North was the opposite, especially from those who were black, they feared this act. The blacks in the North were terrified that this act would make it so they could be ushered back to the south, even if they were innocent. This led to the creation of resistance groups in the North.
Brodie, James Michael. Created Equal: The Lives and Ideas of Black American Innovators. New York: W. Morrow, 1993. Print.
As stated earlier, DuBois initiative was to help Blacks and Whites understand that the issue of the color line is the issue of the 20th Century. Dubois ideas...
In a world where you are judge by the color of your skin but not by what kind of person you are you have to work for your freedom, and that is what the African American people did to get their rights. I think it was the most inhuman thing in the world at that time segregating people based on their skin. With Dr. King and his way of fighting for the people without violence but with his speeches and letters was the
On June 16th, 1966 Stokely Carmichael delivered a very famous and inspirational speech to all the people in Greenwood, Mississippi. The purpose of his speech was to unite all the African American people together and to fight the power together. He called for blacks to start taking this into their own hands to do things such as organizing groups and committees to stand up against the unequal rights given o them and segregation. Carmichael powerfully sent out a message to reach down into their heritage to revolt against the American values. He urged the fact that they all had an importance in America together and not just the white men. After his speech most blacks did what the oppostie of what he though. The NAACP and other organizatons disagreed
“I have a dream …” A simple speech, that resulted in the equal rights of all. That is why, when people think of African-Americans, the first person to come to mind is often Martin Luther King Jr. Though his accomplishments were significant, he wasn’t the only person to accomplish major achievements. An example is Hiram Rhodes Revels. He might not have accomplished what Martin Luther King Jr. did, but that doesn’t mean that his achievements shouldn’t be recognized. That is why everyone should be informed of this unrecognized African-American, who also accomplished very outstanding feats. Revels’s early life wasn’t very significant, as his actions were, which in turn, led to his fascinating accomplishments.
In America’s history, Dr. Martin Luther King, is a well known black American who fought for black
As a resolution, segregation, influencers, and treatment of African Americans have adjusted racial justice and injustice in an efficient way. Our nation has progressed greatly while coming together as one. After slavery was abolished, people were split from one another because of their race, in the 1800’s. Then, Martin Luther King Jr, stepped up to the announcer and began public speaking for those who needed hope. Now, people of any race are conjoined and live through daily activities. Thanks to these movements and acts, everyone is free to be themselves with the rights they
Public relations as defined by Merriam-Webster dictionary (2011) is “the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution.” The use of public relations by government leaders is not a new management skill. In the United States public relation by government leaders is as old as the country itself. From the times of George Washington and Thomas Jefferson, there have been public relations issues and political agendas that have been presented to the United States citizens. Early revolutionary public relation issue had to deal with the formation of the United States as a sovereign country and the banishment of the King of Great Britain. Though, many people immigrated to United States to escape the rule of Great Britain, it took public relations from the founding fathers to establish a continental army and polices to protect the newly formed country from the invasion and taxation of Great Britain. Public relations have always and will always be at the eye of the beholder.