Moscovici Study: A Study On Conformity

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Conformity is something like changing a behaviour or belief to fit in with a crowd or group. There are two studies which support conformity and one of the studies that support this concept is the Solomon Asch study conducted in 1951 to see if a social pressure from a group in the majority could affect someone to conform. The other study which supports conformity is the 1969 Moscovici Study in which Serge Moscovici wanted to see if a group of the minority could make the majority give an incorrect answer in a colour slide test.

Solomon Asch conducted an experiment in 1951 with the hope of seeing if a majority could affect some minorities answer. To do this Asch had 7 participants in his experiment (Overall it was 37) one of whom was unaware …show more content…

His method to do this was that he set it up in a lab. Moscovici had six participants (172 in total) two of which were in on the study and he had slides which were blue but had different shades of blue and the two participants would say that the slides were green on every trial. They were also inconsistent in the study conducted because they also said that the slides were green 24 times, and blue 12 times. Moscovici found that at least 32% of all the participants called a green slide at least once also, participants "called the slides green in 8.4% of the trials" (AqaPsychology, 2017). Moscovici concluded that minorities could in fact influence a majority group but, not all the time. Consistent behaviour is a factor which makes a majority change, Moscovici also found that minorities who were inconsistent lacked any significance on the majority groups. A strength of Moscovici's study was that he proved that a minority could influence a majority. Also, another strength is that because it was conducted in a lab it was a controlled environment and that replicating the study is easy. Another strength of Moscovici's study was that the study showed a cause and effect relationship. But, Moscovici's studies had more limitations than Solomon Asch's. The limitation of his study was that …show more content…

This is a valid explanation as to why people conform because through History people from groups of the minority can have an impact on people of the majority conforming. For example, Martin Luther King who was an activist and leader for the Civil Rights Movement. His group started of small and over time due to him being consistent in his views and beliefs, he got mostly the majority to accept that what he was preaching was right and he helped bring a landmark in U.S. History by having the legislation of the Civil Rights Act and the Voting Act for African Americans. Another example for this question is Rosa Parks who refused to give up her seat to a white man in 1955. In the 50s Black people were treated horrifically and they had to sit at the back of the bus, doing this Rosa's defiance and braveness caused the U.S. Supreme Court to overrule the bus segregation. Rosa being in the minority eventually got the majority to accept her for who she was and not the colour of her skin. One more example and a far darker example is that of Adolf Hitler and how Social Influence played a major part in his rise to power during the 20s and eventually becoming the chancellor of Germany in 1933. This is an important example of minority influence as he was the leader of the NSDAP which also became

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