Monster Bevrage Corporation Business Analysis

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Monster Beverage Corporation The Hansen Beverage company (recently changing their name to Monster Beverage Corporation on January 5th of 2012), was a family owned and operated company in the 1930’s, selling freshly squeezed juices to local film studios. In the 1970’s, one of the Hansen brothers decided to transition their beverage business into marketing ‘natural sodas’. This was the upturn of the company that led them to where they are today. Today, Monster Beverage Corp. has transformed into the largest energy drink company in Canada with sales of more than $ 2.1 billion in 2012. Monster beverages have always been, and still claim to be free of preservatives, caffeine, sodium, artificial flavors and colors. Although many people believe that all energy drinks contain high levels of caffeine and are not healthy, the company’s mission statement which has not changed since Jan 5th, 2012 when the company changed its name, states otherwise. BUSINESS DESCRIPTION Monster Beverage Corporation, through its subsidiaries, develops, markets, sells, and distributes alternative beverage category beverages in the United States and internationally. It operates in two segments, Direct Store Delivery and Warehouse. The Direct Store Delivery segment offers carbonated energy drinks, non-carbonated dairy based coffee plus energy drinks, non-carbonated energy shakes containing proteins, carbonated energy drinks containing nitrous oxide, non-carbonated energy drinks with electrolytes, energy supplements, and ready-to-drink iced teas. The Warehouse segment provides sodas, sparkling water beverages, seltzer waters, energy drinks, fruit juices, juice cocktails, aseptic juices, coconut water juices, ready-to–drink lemonades, ready-to-drink lemonad... ... middle of paper ...>. 16. "5-hour ENERGY® Shots - No Sugar & Zero Net Carbs." 5-hour ENERGY®. N.p., n.d. Web. 6 Apr. 2014. . 17. "The Monster Army | Monster Energy's Action Sport Community." The Monster Army | Monster Energy's Action Sport Community. N.p., n.d. Web. 7 Apr. 2014. . 18. "Events." Monster Energy Drink®. N.p., n.d. Web. 9 Apr. 2014. . 19. "Monster Energy." Facebook. N.p., n.d. Web. 9 Apr. 2014. . 20. "monsterenergy on Instagram." Instagram. N.p., n.d. Web. 9 Apr. 2014. . 21. "Monster Energy." Gear. N.p., n.d. Web. 9 Apr. 2014. . 22. "Monster Energy." YouTube. YouTube, n.d. Web. 9 Apr. 2014. .

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