About a decade ago in India mobile phones were considered to be aspirational products. Today India’s mobile telecommunication industry is the fastest growing market in the world and the considerable underclass are almost as well connected as the rich. Over the last decade the liberalization of the mobile handset industry together with the availability of devices in low cost range, reduction in tariffs on handsets, betterment of networkservices and reduction in costs of teleservices helped the industry undergo a major process of change. Now we can see see almost every Indian in a big city on his or her mobile phone, whether they are executives, businessman, shop owners, students, housewives, drivers or even rickshaw pullers.
As a country India has accepted the mobile culture readily which has also given the country prosperous economic rewards. According to the World Bank reports every 10 mobile phones per 100 people in a typical developing country can increase GDP growth by 0.8% points. India is expected to reach 893 million users by 2015 which will be 64.69% of the population .
Handset companies in India:
Apple Celkon mobile G Five
HTC Karbonn mobiles Lava mobiles
LG Micromax mobile Motorola Nokia Onida Panasonic
Samsung Spice Sony
Nokiais a Finnish communications and information technology multinational corporation that is headquartered in Espoo, Finland. Its Nokia Solutions and Networkscompany provides telecommunications network equipment and services,while Internet services, including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services, are delivered through its wholly owned subsidiary.
As of 2013, Nokia had a total workforce o...
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... being the fastest.
4. Retailers seem keener on selling other brands because of aggressive support. One of the retailers had a new shop which was provided with branding by Samsung in the form of posters, stands and glow sign boards, none by Nokia.
As per our interactions, Nokia needs to work on the following aspects to improve its sales and distribution.
1. Faster refill times – Nokia’s refill time has been criticized by most of the dealers we met.
2. Lower barriers for branding – Dealers complained about lack of branding efforts compared to Samsung and HTC. In case of dealers who were starting their business Samsung supplied branding material one day before they opened their shops.
3. Margins are very low, this may be due to low cost models being more in number but even for latest Lumia models is only 5% which is still low compared to Samsung at 8%.