Introduction
Mobile I-cream sells home-made products from District 1 to District 3 in Ho Chi Minh City. This close corporation opens in three shifts morning (8am – 12pm), afternoon (1pm – 5 pm), and evening (6pm – 10pm). As required by Ha – Mobile I-cream’s owner, this business report will analyze the general trends on sales during April and June. The findings will later be used to offer a set of possible recommendations for expanding Mobile I-cream to other districts.
Analysis
In terms of sales percentage every shift, afternoon mentioned by 39% of customers with evening shift and morning shift were given by 34% and 29% (Figure 1). Due to hot weather in afternoon, people prefer to eat ice cream to cool the inside heat down. An explanation for night shift that Saigon citizens usually gather and have out-door activities with their family and friends, so they are more likely to enjoy ice cream, compared with the remainder in which people are extremely busy with their work.
Secondly, giving is a bar chart comparing the monthly sales in three district from April to June (Figure 2), District 2 and District 3 experienced a sharp growth. Specifically, the sales in District 2 increased by 31 %, from $3,200 to $4,800. Additionally, from a negligible $2500, sales of ice creams in District 3 soared to appropriately $3,950, meaning a growth rate of this unit was about 37%. It is apparent from the information supplied that District 2 and 3 served customers with more effectively. In stark contrast, however, the trend of District 1 was with some fluctuation between $4,200 and $4,600 in a three-month period. It seems that Mobile I-cream did not meet customers’ requirements in this area.
Thirdly, turn now to the total sales per truck (Figure 3...
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...ties in product type and manufacturer such as dishwashers from Electrolux, fridges from Sanyo and rice cookers from Sharp. The competitive edge of Kitchen R US can be sharpened in order to maximize its profit and compete with other retailers.
3. Kitchen R US should concern about using social network as one of marketing strategies. More employees could be recruited to maintain the site, which requires more spending but its effectiveness is worthwhile in the long run. Comprehensive information about Kitchen R US as well as products should be included so as consumers can find what they want to know because 60% of consumers learn about a brand or retailer through social networking websites (Nielsen, 2011). More importantly, customers’ feedback, particularly complaints should be responded to as soon as possible because it can help maintain healthy customer relationships.
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We are using October 2006 as the base for our forecasted sales due to the many changes that have occurred in the last year. Several product lines have been ...
The use of social media substantially helps gather all types of fans of a brand or company together and allows them to interact and cooperate with one another, create an identity and communicate their interest for this specific brand or set of products. Take for example Kraft Foods campaign for the one hundredth anniversary for Oreo cookies. “Kraft launched the campaign because of its concern that Oreo did not "own top of mind awareness for men and women age 18-24" (Mitchell). What Kraft did was establish the primary target audience, and implemented a strategy to increase the traffic to their Facebook page. “The results of the year-long Oreo campaign were 231 million media impressions and almost a 200% increase on its Facebook page” (Mitchell). With Kraft’s marketing planned accordingly, it created word-of-mouth awareness,...
Lamb, C. W., Hair, J. F., McDaniel, C. D., & Wardlow, D. L. (2009). Essentials of marketing (6th ed.). Cincinnati, Ohio: South-Western College Pub..
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Therefore, since Coffee Time is entering a new market they will follow a two- stage market research design that involves a secondary research and primary and experimental research that they will design to determine if Coffee Time should enter the Indian market. Keep in mind, the research will have to operate within a defined budget. In order to get the right data, Coffee Time hired a market research firm called Total Access. However, to help get some of the data on cultural outlook and the degree of affluence of the people; Coffee Time agreed to send their Senior Vice-President, of Marketing Brad Collins to India as well. Total Access along with Collins prepared a perceptual map of twelve Indian cities, which has been classified based on the cultural outlook and the degree of affluence of the people.
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Overall, this career is important to our society because nobody wants bad ice cream. And no one by ice cream the company will have to cut back. This then will cause people to loose their jobs. Then the unemployment rate + poverty will rise. Finally our country will fall and become a waste land (that escalated quickly). I think this career would be good for me because I will be making money doing something I love (eating).
would be focussed on their kids’ needs and upbringing. This consumer target segment is likely to
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