Mixed Research Methods

5.5 THE ADOPTED RESEARCH METHODOLOGY

There is neither a fast rule for selecting research methods nor is there any best research method because the use of each research method depends on the form of the research aim and objectives, research question, and corresponding contextual situation (Yin, 2003). The selection of the most suitable research method depends largely on the intention of the research objectives and the type of data needed for the research. Combination of both quantitative and qualitative research methods are considered to be more powerful than any single approach (Stewart and Cash, 2006) and also provide a great deal of flexibility (Saunders et al., 2003). A mixed approach is a process of using more than one form of research method to test a hypothesis (Thomas, 2003). The main aim of using a mixed method is to improve the reliability and validity of the research outcomes.

For this research study, a mixed research approach was adopted to achieve the study’s aim and objectives and to maximise the benefit of both methods. From a qualitative stand point the research conducted semi-structured interviews and from a quantitative aspect a closed questionnaire was prepared.

Both of these methods require data collection involving primary and secondary data collection methods. Primary sources include survey method by way of interviews based on questionnaires, event observation and Secondary sources include government publication, books, world statistics, survey, journals, and so on (Chisnall, 1997; Saunders et al., 2003).

5.5.1 Program-Logic Model

A program-logic model is developed, confirming key informants and questions for the project, as outlined in the Scope of Work. Initial consultations and meetings conducted...

... middle of paper ...

...illion people. An interview was organised with the President of the media.

• A Department of University of Delhi: It is a public University with a campus-based with the mandated to focus on research and teaching in the social sciences and humanities. A meeting was held with the professor and Director of IT group of the university along with his group.

Interviews were held in person rather than by telephone, allowing more flexibility for both interviewer and interviewees as well as for better observation of the body language for certain expressions and attitudes. The format of the questions involved in the interviews were open-ended, since they allowed for the opportunity to explore, to obtain more detailed answers, freedom and spontaneity of answers. Moreover, open-ended questions have a much less biased influence on response than close questions (Malhotra, 2004