Mission and Vision

Introduction
The mission and vision statements are critical to all organizations civilian as well as military. These two statements address the ideas and thoughts of the leadership, it tells employees and customers what to expect from the organization. This paper will cover the criteria necessary to develop a good mission and vision statement. The criteria listed in this document are not all inclusive, there are many other opinions and idea to available to pick, and this is my view of what is critical.
Mission Statement Criteria
 Be realistic
 Fits the environment
 Define the customers
 Inspire employees
 Easily understood
The mission statement should be realistic, because too often organizations build mission that they cannot accomplish and it kills the morale of the employees. When employee morale is low, it often affects productivity that in turn affects profitability. Realistic mission statements will motivate employees to give a hundred percent every day. “Organizations start out with a big mission that was going to revolutionize the game. Then reality sets in and they find out the mission cannot be accomplish” (Welch & Welch, 2008).
Ensure the mission statement fits the environment. If the mission statement does not consider the environment it is trying to market to, it will surely fail. In order to strive in any market you have to know the environment and the SWOT analysis will help organization to identify the environment and the area they need to focus on to be effective.
Identifying the customer is critical in the development of a mission statement. Customers are more likely to consider an organization that is concerned about them than one that does not consider them. The mission statement is one way to s...

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...ults. Today, everyone is looking for instant success and do not have time to read long statement that say nothing. Those organizations that have mastered the art of developing statements that grab the stakeholder have organizations that are at the cutting edge of productivity.

Works Cited

Olsen, E. (2010, April 3). The Role of the Mission Statement in Creating a Strategic Plan. Retrieved November 23, 2013, from http://mystrategicplan.com/resources/mission-statements-in-strategy-development/
Welch, J, & Welch, S. (2008, January 2). State Your Business - Businessweek. Retrieved November 23, 2013, from http://www.businessweek.com/stories/2008-01-02/state-your-business
What makes a good vision statement? - Jisc infoNet. (2012, September 19). Retrieved November 23, 2013, from http://www.jiscinfonet.ac.uk/infokits/mission-vision-values/vision-statement/good-vision/