This paper will extensively examine the mission statements of the three tech giants. The paper will also highlight on the similarities between the three companies and their differences. The paper will clearly demonstrate how each company is well suited to achieve its set goals and objectives. The mission statement sheds the light on the company future prospects. Moreover, the statement motivates employees because they know what they expect in the future. Apple mission statement can just be described as a list of products that they offer in the market. Critics have always said that Apple mission statement does not reflect on what the company intends to do in the future. The mission statement of the company explains that the company is a leading …show more content…
Its vice president shifts the mentality of many people when he states that the company does not aim at making money, but its goal is to develop quality products to its clients. Perhaps the vice president draws his great idea from Sun Tzu and Machiavelli, who were great leadership philosophers. The leadership of the company has demonstrated a form of consistency in what they believe (Russolillo, Strong iPhone Sales Juice Apple Profits, 2014). I think the leaders borrow their inspirations from Sun Tzu and Machiavelli philosophies; they always set achievable goals. It is commendable that do not waste resources try to attain unattainable goals. Their tactical goals have served as an excellent tool in their competitive strategies (Russolillo, Strong iPhone Sales Juice Apple Profits, 2014). They have managed to beat many tech giants since they have oriented themselves towards attainment of their set goals. A critical evaluation of their goals reveals that Apple goals are attainable. Apple also employs very effective tactics that have made it to attain a substantial competitive advantage than its competitors. Apple produces many products that integrate as a single product (Russolillo, Strong iPhone Sales Juice Apple Profits, 2014). This strategy has enabled the company to secure a lot of clients worldwide. For instance, if one is not interested in a computer, he can find similar features in an iPad or a Smartphone. Other tech giants such as blackberry have not attained such
The company Vision and Mission is to create the greatest entertainment company in the world for this new digital generation.
Within the last decade Apple has become one of the largest growing companies in the world and the largest valued company in the United States. According to a recent article in The Guardian, a global financial news website, “Apple set a record by becoming the first company to be valued at over $700bn (£446bn).” (Fletcher, N. 2014) This comes as no surprise to the average computer aficionado and shareholder as Apple has been making a name for itself since its inception. From its earliest Macintosh models to today’s iPhones, Apple has been a trailblazer for software, technology and revolutionizing the way we communicate on a Macro level. Their dedication to innovation, quality and service has made them
The current mission, vision, and value statements are written very broadly to provide the five divisions within the company with an overall direction and strategy. Each division then interprets the strategy and goals to develop operational processes, procedures, tactics and plans to implement and achieve those goals.
This Company made their mission statement in 2012 and according to me this mission and vision statement is good but these need loads of changes as I have read in this course mission statement should be:-
Apple Inc. uses the Apple brand to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device, and movie and TV content distribution with Apple TV. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and iAd network
The company not only produces the number of highly technological devices, but also has a great brand ideology lying behind. The following chapters would review each of factors determining Apple`s success.
has a competitive advantage over their competitors. One of the methods that Apple uses to maintain a competitive advantage in international markets is tying their hardware and applications together with an integrated operating system. This means that one of their devices, such as the iPad works very much like the iPhone and many of the apps run one device just as they do on the other. The only difference would be the size of the product. Apples laptop is larger than the iPad which is larger than the iPhone. Otherwise these products share the same functionality and information through connectivity. They share functionality and information seamlessly through connectivity, constantly updating customer’s lives through simple plug-in. I think this is the number one reason why Apple has an edge over their
Apple has made reasonable management of its human and material resources since its innovational approach demands effective strategic allocation of its resources to the development and utilization of its productive resources to support its innovative investment strategies. Effective strategic control brings power to Apple’s decision-makers to allocate its resources to confront the technological, market, and competitive uncertainties which are inherent in the innovation
Apple can adopt the strategy to portray a picture of a not so conducive less profitable market, which could discourage new entrants from picking that path as they will be demotivated by the low return on investment resulting from low profitability levels. In order for apple to create a niche for t numerous products, it needs to adopt and implement such bold strategies of defense to protect their interests and continue to be profitable and successful (Ideavist, 2011). Entry of a new company into the technology sector would spell doom for most companies already struggling for market share as better priced and reliable products could imply consumers would shift their preference to the new entrant leading to a negative volume of sales stir for most already established companies. Another strategy that could be employed as part of Apple’s defense could be the pre-entry strategies that make it even harder for new entrants to compete and enter into the sector and this involve continuous improvement for their products, covering
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
When Apple saw that the iPhone market was mature and stable, the organization introduced other innovative products to create a new market (Ritson, 2013). This is the philosophy of the planning school of strategy and it is all about engaging an existing market while forecasting the future market.
Apple in the recent years had developed a competitive advantage in their market. A competitive advantage implies the creation of a unique advantage over competitors (Heizer & Render, 2011). One way Apple competes is on differentiation, or distinguishing the offerings of an organization in a way that the customer perceives as adding value (Heizer & Render, 2011). Another way Apple has created a competitive advantage is through experience differentiation, or engaging a customer with a product through imaginative use of the five senses so the customer experiences the product (Heizer & Render, 2011). Through differentiation, Apple has created a true competitive advantage over many of their competitors.
From 1980 to 1996, Apple’s competitive range in the PC industry was rocky. Although Apples products were unique and well built, they were overpriced compared to competing products from IBM and others. As competitor prices dropped, Apple prices stayed the same and the company saw a decline in sales as customers opted to purchase from its competitors. John Sculley, former CEO of Apple, took many steps to improve the company’s competitive advantage. One of those steps was to compete with price by producing a low-cost computers that appealed to a mass-market. The second step was to form an alliance with rivals IBM and Novel in order to create new operating systems and applications...
The mission statement of the company was “As we grow as a company, it has become more and more important to explicitly define the core values from which we develop our culture, our bran...
Introduction and Background Apple, Inc is a well known name in the computer technology world; Apple, Inc leads the computer industry in innovation thanks to the award winning desktop and notebook computer known as OS X operating system (Yoffie & Slind, 2008). This paper will focus on Apple Inc., strategic management and why is it critical to the success of the organization in meeting its goals and mission. It is therefore important to define strategic management, according to Certo, Peter & Ottensmeyer, (2005), strategic management is a continuous process that directs an organization to be appropriately suited to its internal and external environment. Strategic management benefits organizations by providing personnel, capital, helps to set standards and most importantly activates people. For an organization to have a successful strategic management plan, the mangers must learn to think strategically and have the ability to evaluate their environment and develop new ideas.