Kilbourne states “Advertisement tells women that what’s most important is how they look, an advertisement surround us with the image of ideal beauty. However, this flawlessness cannot be achieved. It’s a look that’s been created through airbrushing, cosmetics, and computer retouching ” (Kilbourne, 2010). Women are being told that in order to fit in society, they have to look a certain way, yet it is nearly impossible because the standard is too high. Kasey Serdar (2005) argues that only a small number of women can actually fulfill the characteristics of what media defines beautiful.
Many girls dream to become Miss U.S.A or Miss World. It seems to give the idea that you have to be beautiful and be up to the judges expectations of how a beauty queen should act and looks like. They have a negative effect on the people in today’s society especially the younger female population. The females can develop insecurity problems and low confidence due to the fact they did not win a competition and not feel “beautiful” as the title of a “Beauty” Pageant. Children female beauty pageants such as the televised show “Toddlers and Tiaras,” have a bad influence on young girls.
The impossible-to-achieve standard of beauty causes pressure, body dissatisfaction, and eating disorders in women. Women can be pressured when it comes to the ideal image of beauty. Many women, especially in the media thinks they have control of their bodies and think that they are expressing themselves, when really they are not. Mary Kosut informs, “Younger generations of women have been socialized to embrace a more sexualized appearance as a form of empowerment . .
Today, mass media have defined beauty for an ideal woman, and established this ideology across the globe. This essay will argue the following (1) false perception of advertisements, (2) shadism, and (3) how females react to advertisements. (1): Advertisements gives females a false perception of beauty The media has promoted a dominant view of how people should perceive beauty, and what consists of perfection in beauty. According to Dr. Karin Jasper, the media have women encouraging them to be concerned with their outward appearance and how others perceive them by surrounding everyone with the ideal female beauty. (Jasper, 2000) Body image has become a particular concern for young girls and women, often females work diligently to attain the perfect body image advertised in mass media.
Defining Beauty.” The attempt is made with this advertisement to define beauty with images of starved and malnourished models which Estee Lauder claims to be the standard for beauty. Estee Lauder is presenting its view of beauty to the consumer as the defining truth. The issue with the advertisment is the acceptance by the consumer that the Estee Lauder definition of beauty is truthful and factual. The targeted audience for this advertisement is women of all ages. Beauty is something extremely important to women and is constantly being reinforced in the socie... ... middle of paper ... .... Of course these women are not "real" women, but far to often do women take drastic measures look like these fashion models; this eventually will lead to eating disorders or severe depression.
The mass media over the years has had such a profound role in creating an image on how women should be viewed. From their appearance to what their duties are in everyday life, the media has made sure to depict unrealistic images of women. These images have caused not only the male public but women themselves to believe that they must attain a certain kind of body or occupation to fit into society. Women often feel obligated and pressured to comply to this praised image of perfection. The media negatively influences the way women are portrayed in modern society and culture.
Young women should grow up wanting to be themselves as individuals. Girls should not mature with the mindset that they want to be just like the models in magazines and television commercials. Kristin Noelle Weissman discusses the effects of the mass media in her book Barbie: the icon, the image, the ideal. Weissman explains, Wood 2 “The mass media –as a primary and ... ... middle of paper ... ...y. Women all over the world are affected by the media.
This nearly impossible beauty standard is reflected and enforced by advertisements showing emaciated models selling products to smooth out bumps, reduce wrinkles, or tone the body. The media’s depiction of female bodies has a detrimental influence on women’s perception of themselves and has come under fire in recent years. Girls growing up in our media soaked culture internalize society’s ever-thinning standard of beauty, believing that they can never be slender enough. The negative effect of the media has been linked to the spread of eating disorders (“Never Just Pictures”, Thompson). This has led to a public outcry against impossibly thin, airbrushed models and a demand for more honest advertising.
Media fuels this unrealistic image and convinces women that in order to be accepted and considered beautiful, you better be fat-less, have silky hair and a flawless complexion. Unrealistic media images of women are so prevalent that it seems that females who fulfill such a standard are more the norm than the exception. The Cultivation theory argues that images that portray women who match the sociocultural ideal of beauty are extremely prevalent in pop... ... middle of paper ... ...ded) to possess society’s sick vision of beauty. Due to the portrayal of specific beauty standards in the media, women have re-imagined true beauty, causing drastic impacts that affect the lives of women both physically and psychologically. In order to reach the societal standard of this “ideal body”, women of all ages go to drastic measures to achieve it (extreme dieting and plastic surgery).
Beauty pageants negatively affect women’s ov... ... middle of paper ... ...y standards, further resulting in negative impacts on their self-esteem and confidence. Furthermore, this limited perspective of beauty causes women to be blinded and not realize that there is not one specific look of beautiful, but many. In a sense, women are taught to think that beautiful is being thin, having silky hair, toned legs, big breast, blemish and acne-free skin, and so on. However, in order to reach these beauty standards set by society, a woman can overwork her body in order to lose weight by dieting, or not eating to be “thin”, which also puts her health at risk and acts as an additional issue. Women who fail to reach these beauty standards set by society, may feel as though it is their fault and end up feeling even more insecure and bad about their body image, when in fact, the beauty standards were unrealistic and unattainable from the beginning.