Getting a small town to agree on something can be like pulling teeth sometimes. However, the one topic that can bring an entire town to consensus is food. Specifically, the mentioning of the Chick-Fil-A restaurant can really stir up the coop.
The little town of Canton, Texas has slowly but surely been expanding each year. With a new restaurant here and there, it makes it quite difficult to decide between Mexican food, Mexican food, or even Mexican food. With a calculated total of six Mexican food restaurants, we are in dire need of diversity! So when a spokesperson from Canton decided to fill out an application to try and franchise a Chick-Fil-A restaurant, the entire town was on board. The news however came back very straightforward and disappointing. Canton would not be able to franchise Chick-Fil-A due to our population. Of course with a population of a little over 3,000 people, we understood the decision from one aspect. What the company didn’t realize was what this “little” town of Canton had to offer. Canton is located right off Interstate-20 about 45 minutes from Tyler, Texas...
In 1946 two brothers, Ben and Truitt Cathy, opened a diner in Atlanta Georgia called the Dwarf House Grill. The Dwarf House served a variety of typical grill food that included everything from burgers to hot dogs. All of that changed in 1961 when a poultry supplier stopped buy and sold Mr. Cathy chicken breast that were too large for the trays that they typically cooked the chicken on. Truitt Cathy decided that he did not want to throw out the chicken so he breaded the chicken and put it in the pressure fryer. He realized that he could cook the chicken in the same amount of time that it took to cook a hamburger and it tasted great. He had hamburger buns and pickles in the restaurant already and this is how the first chicken sandwich was made. In 1967 the first Chick-Fil-A store was opened in Atlanta’s Greenbrier Shopping Center and in 1986 the first freestanding franchise was opened. Today there are more than one thousand seven hundred Chick-Fil-A restaurants in thirty nine states. One of the ways that Chick-Fil-A has been able to make their company a success is through their unique approach to customer service. They are able to provide excellent customer service by turning individuals into team players. Teams can be seen in the hiring process, community involvement, national sponsorship, knowing what customers want, and cooperate culture. All of these different teams lead to excellence in customer service.
The biggest downfall of Chick-fil-A is the fact that on Sundays they are never open. Chick-fil-A is family owned restaurant built on Christian beliefs that discontinues all business operations on Sundays. Others suggests that the fact that Chick-fil-A reserves a day out of the week for religious purposes over the temptations of monetary value is rare in the food industry and therefore is highly respected. Chick-fil-A has maintained its moral values that people have learned to appreciate, even though some groups boycott the practice. Chick-fil-A continues to dominate sales beyond other fast-food restaurants even while only operating 6 days a week. Chick-fil-A chicken is so great tasting that they have had record breaking sales. According to Business Insider, Peterson H. argued that “The fried chicken chain generates more revenue per restaurant than any other fast food chain in the US,” (Peterson, 2015). Chick-fil-A food chain has even surpassed the sales of KFC and
C. Thesis Statement- The purpose of this presentation is to demonstrate why Chipotle is an undisputed leader in the growing fast food casual.
The fast food restaurant industry, which includes quick-service and fast-casual restaurants, is highly segmented with the top 50 companies accounting for only 25% of the industry’s sales. The $120 billion industry includes over 200,000 restaurants with 50% of those specializing in hamburger entrees. (hoovers.com 2008) The major competitors in the industry include McDonald’s, Burger King, Taco Bell, Subway, and KFC – Chick-fil-A’s major competitor in chicken sales. Chick-fil-A’s unique position in the market, specializing in chicken-based entrées, has lead to a competitive advantage which the company has been able to capitalize on. Recently, many competitors have added chicken entrees in order to compete in the market segment. Through marketing strategies and company initiatives, Chick-fil-A has tried to stay distant from competitors, offering a fresh alternative to the ordinary fast food restaurant.
A vast empire that continues to rise is the king of americanized gourmet asian cuisine, Panda Express. This fast food restaurant has its arms wrapped around a large demographic do to its large food proportions, great tasting food, and comfortable atmosphere. This is one of the most ideal things to bring in to Brownstown. The allocation of Panda Express to the people of Brownstown would only bring more people to the town as well as envelop its people in good tasting food.
Chick-fil-A recognizes that their brand promise starts the minute the customer enters the premises. When a store opens for the first time, the franchised operator doesn’t just see an opportunity to sell his food product, but rather a “chance to interact, build community, and engage with customers and the community at large. We do this in a variety of ways. First and foremost, we strive to provide 2nd Mile Service to each customer. As we work to continuously improve, we want customers to experience something unique. We want to build community and create relationships between our customers and our food, people and restaurants” [3].
Kershaw, Sarah. "What if Restaurants Stopped Hiring Illegal Immigrants?." Diner's Journal. 07 Sep 2010: n. page. Web. 10 Dec. 2013.
When Chipotle first opened in 1993, the goal was to serve quality food fast, but not be considered “fast food.” To avoid falling under the fast food stigma, Chipotle strives to find the best ingredients with respect to animals, farmers, and the environment. In order to achieve these goals, Chipotle has created a matrix organizational structure that is divisional by location and functional by authority. Chipotle recently expanded internationally to the United Kingdom, Germany, and France, each following strict guidelines assigned by corporate employees from their headquarters in Denver, Colorado. Similarly, each location is functionally organized according to authority: regional manager, district manager, store manager, assistant manager, and
“So what’s wrong if the country has 158 neighborhood California Pizza Kitchens instead of one or two?” Virginia Postrel inquires in her In Praise of Chain Stores essay (Postrel 348). In rebuttal, I plan to answer her question with more reasons than one. However, the responses I intend to offer apply not only to the CPKs of America, but for all the national retailers, big box stores, chain stores, and the like. National retailers destroy the local character of small towns. Chain stores should be limited to only run in a few highly populated urban areas. Furthermore, the costs saved in the convenience and familiarity of chain stores do not outweigh the negative economic impact and damaging effects that they can have on a community’s well-being.
This means the majority of the residents in the metropolitan area live 10 miles away from a grocery store selling fresh produce. So, many of the occupants opt for whatever food is available, whether it be fast food or pre-packaged food. If this were to change, McAllen’s whole dynamic would be improved.
Some rural areas, in fact, are considered “food deserts”—areas with limited, if any, grocery stores.1 These food deserts are the collective result of several forces, including the growth in more populated areas of superstores (with a large variety of food products), an insufficient population base to support a wide array of local supermarkets (resulting in the loss or consolidation of these stores), and changes in food distribution channels, shifts that tend to favor larger food retailers at the expense of smaller food stores in rural areas. Filling the void in some parts of rural America are convenience stores and gas stations, which charge a premium for a limited range of food choices, often with low nutritional value.
“Out of every $1.50 spent on a large order of fries at fast food restaurant, perhaps 2 cents goes to the farmer that grew the potatoes,” (Schlosser 117). Investigative journalist Eric Schlosser brings to light these realities in his bestselling book, Fast Food Nation: The Dark Side of the All-American Meal. Schlosser, a Princeton and Oxford graduate, is known for his inspective pieces for Atlantic Monthly. While working on article, for Rolling Stone Magazine, about immigrant workers in a strawberry field he acquired his inspiration for the aforementioned book, Fast Food Nation: The Dark Side of the All-American Meal, a work examining the country’s fast food industry (Gale).
Chick Fil A is an American fast food chain which specializes in chicken sandwiches. It was founded by late Truett Cathy in May 1946 and is headquartered in College Park, Georgia. It operates more than 2,200 restaurants, primarily in the United States, where one of the locations is in 3704 Call Field Rd, Wichita Falls and another operating inside Midwestern State University. An innovator from the start, Chick-fil-A was the first restaurant to pair shopping and eating by opening its first restaurant in an Atlanta-area mall.
To fully understand Fast Food Nation, the reader must recognize the audience the novel is directed towards, and also the purpose of it. Eric Schlosser’s intention in writing this piece of literature was to inform America of how large the fast food industry truly is, larger than most people can fathom. Schlosser explains that he has “written this book out of a belief that people should know what lies behind the s...
By choosing to expand into markets later than other fast food restaurants Burger King hopes to avoid the problems of developing infrastructure and establishing a market base. For instance, by following McDonalds into Brazil, Burger King avoided the need to develop the infrastructure and mark...