MillerCoors LLC - Organizational History and Current State of Affairs

1709 Words4 Pages

This section describes the organizational history and the current state of affairs of MillerCoors LLC. It will start by describing the beginnings of the two companies that merged to create MillerCoors. This section will also discuss the culture, important leaders of the company, product offerings and target markets.

MillerCoors LLC, with headquarters located in Chicago, Illinois, is in the brewery industry and employs roughly 4500 people between the headquarters and nine breweries across the country, two of which also hold division offices. MillerCoors is a joint venture between SABMiller and Molson Coors that merged in 2008 to “boost market share and spur stagnant sales and improve profits by combining production, distribution, and marketing operations” (Hoover’s, 2011). Even though MillerCoors is a fairly new business, the company’s roots go back as far as 1855.

Frederick John Miller, founder of Miller Brewing Company, and Adolph Coors, founder of Coors Brewing Company, were both born in Germany and each eventually made it to America. Miller immigrated to the United States in 1854 and in 1855 moved to Milwaukee where he purchased the Plank Road Brewery to brew beer from the brewer’s yeast he brought with him from Germany. In the 1880’s Miller began bottling his own beer and was one of the first breweries to pasteurize its beer. (MillerCoors LLC, 2011)

Frederick Miller died in 1988, however, his family continued with the family business. Just four years later, Miller stopped fermenting and maturing its beer in caves and started using mechanical refrigeration. In the early 1900’s, Miller started mechanically filling, labeling and capping its own bottled beer, allowing customers to see the brand name on the label of every bottl...

... middle of paper ...

...h each other, thus providing room to grow at the expense of our common competitor, Bud Light” (Mullman, 2008). The CMO is referring to the fact that both beers tend to have different market and are generally preferred in different geographical areas of the country, which will allow both brands to compete individually with their other competitors, mainly Bud Light.

References

CNNMoney.com (2011). Fortune 500 2010 world most admired companies. Retrieved from http:// http://money.cnn.com/magazines/fortune/mostadmired/2010/

Hoover's. (2011, February 08). MillerCoors LLC. Hoover's Company Records – Quick Report. Retrieved from LexisNexis Academic database.

MillerCoors LLC (2011). Who we are. Retrieved from http:// http://www.millercoors.com

Mullman, J. (2008). An ultimate light beer challenge for MillerCoors. Advertising Age, 79 (31), 8. Retrieved from EBSCOhost.

Show More
Related

  • Comparing 'Anheuser Busch And Molson Coors'

    1419 Words  | 3 Pages

    The two organizations explained in this assignment are “Anheuser Busch” and “MOLSON Coors”. Anheuser Busch is a multinational company brewing more than 100 brands in the United States and holds a 45.8 percent of the beer market share1. The company is recognized as the No. 1 brewing company by Fortune magazine – “World’s Most Admired Company”2. Dreaming Big, Unity and Culture are the three main driving values and guiding principles which account for the success the company has achieved during the years1. All these combined with the dedication and motivation

    Read More

  • Amsterdam Brewery Case Study

    1373 Words  | 3 Pages

    This report addresses the issue of whether Amsterdam Brewery should invest and promote new products or continue to focus on current products. And, whether Jeff Carefoote should pay attention to whole brands or spent expense to increase brewing capacity. The report describes a strategic plan to ensure Amsterdam Brewery’s competitiveness in the market.

    Read More

  • New Belgium Brewing: SWOT Analysis

    1339 Words  | 3 Pages

    Strives to be the leader in micro brewing while maintaining the core values it started with and had employee buy in even before it went” 100 % employee owned in2013” (Gorski, 2013).

    Read More

  • The Keebler Company

    863 Words  | 2 Pages

    Due to tremendous growth and modern business practices in centralized management, product consistency and quality, efficient use of facilities, cost control and mass advertising, the company needed to operate under one name. In 1966, “Keebler” was judged to be the most sound and memorable.

    Read More

  • Deutsche Braueri

    1760 Words  | 4 Pages

    Deutsche Brauerei has been a family owned and operated corporation for 12 generations, which has created a high level of focus and control. Each generation has kept the management and operations processes relatively simple, centered on brewing practices and quality. Deutsche Brauerei’s rapid growth in recent years can be attributed to several factors. First and foremost, the company’s success is centered on the product itself, which has won numerous quality awards and is quite popular in Germany. Another contributing factor to the recent growth may have been a bit inadvertent. The purchase of new equipment in 1994, which was necessary as a result of a fire that destroyed the old equipment, allowed the company to increase brewing capacity and efficiency. Finally, Deutsche Brauerei’s decision to enter the Ukranian market in 1998 contributed significantly to the rapid growth. The collapse of the U.S.S.R. brought market reforms, and Deutsche Brauerei jumped on the opportunity to enter the fragmented beer industry, capture the large population and capitalize on the prime location in Europe. Lukas Schweitzer was savvy enough to hire local expert Oleg Pinchuk away from a competitor as the marketing manager, and Oleg was instrumental in building the business in Ukraine by securing accounts and implementing the field warehousing to support distributors. Deutsche’s beer was hugely popular in the Ukraine almost immediately, and volume sales more than offset the depreciation of the Ukrainian currency. Sales in Ukraine accounted for 28% of Deutsche’s total sales, and skyrocketed from 4,262 euros in 1998 to 25,847 euros in 2001.

    Read More

  • Mountain Man Brewing Company Case

    1948 Words  | 4 Pages

    Abelli, H. (2007). Mountain Man Brewing Company: Bringing the brand to light. (2069) Boston, MA: Harvard Business School Publishing.

    Read More

  • Molson Inc.

    2713 Words  | 6 Pages

    Today with 3,650 employees and seven breweries across the country, Molson is one of Canada’s oldest consumer brand names and North America’s oldest beer brand. Molson also plays a major role in the sports industry. They own and operate the Molson center, Montreal’s sports and entertainment facility, as well as the Montreal Canadians hockey club, the most successful professional sports teams of all time who hold 24 Stanley Cups. Molson also has a 49.9 % partnership of Coors Canada and 24.95% of Molson USA, who distributes and fosters brands in the United States.

    Read More

  • Adolphus Busch

    1120 Words  | 3 Pages

    Adolphus Busch was a salesman, and perhaps the greatest ever heard of in America. Granted that he knew good beer and ever sought after it, the fact remains that he did not know how to make it at all. In the same course of time he found men who did, but that was a mere detail. He sold the bad almost as efficiently as he sold the good. He could have sold anything. At one point in the early career of Anheuser Busch, its product was so inferior that St. Louis rowdies were known to project mouthfuls of it back over the bar. Adolphus kept on selling it, and it became better, and eventually the best in America.

    Read More

  • Coors Brewing Case Study

    1302 Words  | 3 Pages

    In 1873, Adolph Coors opened The Golden Brewery in Colorado after immigrating to the United States. Aside from his expertise and experience as a brewer, he only provided $2,000 to the start-up of the brewery. His partner, Jacob Schueler, provided $18,000. A few years later in 1880, Coors bought out Schueler in order to become the sole owner of the brewery. Production at that time was only about 3,500 barrels a year, but just 10 years later in 1890, Coors was producing 17,600 barrels of beer a year and the company was financially on firm ground (MillerCoors Timeline, 2011). The company even launched its first recycling effort in 1885, which will become a crucial part of the company’s success in the future.

    Read More

  • Competitive Analysis: Monster Beverage Corporation

    1028 Words  | 3 Pages

    The beverage industry is highly competitive and presents many alternative products to satisfy a need from within. The principal areas of competition are in pricing, packaging, product innovation, the development of new products and flavours as well as promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...

    Read More

  • Product and Competitve Environment for Miller Brewing Company

    2489 Words  | 5 Pages

    With the Hispanic sector continuing to grow, Miller needs a successful gameplan to gain them as loyal customers. The sheer amount of them can keep a company relavent. In an industry with so much compeition and brand loyalty, it is crucial to differientate yourself from the other brewers in order to gain customers.

    Read More

  • Boston Beer Company : Business Analysis

    848 Words  | 2 Pages

    Relationships with interest groups and the public policy makers has been one of the many things that the Boston Beer Company has strived to maintain and expand. The company realizes that these relationships are critical for the future success of the company. Being in the brewing industry the policies and publics opinion can influence the changes in future policies and procedures that would affect the industry. Developing and maintaining the relationships with the interest groups as well as the policy makers could prove to be very beneficial to not only the company but the brewing industry as a whole.

    Read More

  • Beer Industry Marketing Analysis

    2026 Words  | 5 Pages

    After 1996, the U.S. beer industry had consistent growth with about 3,500 brands on the market in 2002 (Alcoholic Beverages, 2005). The U.S. exported beer to almost one hundred countries worldwide. The beer industry peaked production with 6.2 billion gallons in 2003 (Alcoholic Beverages, 2005). The U.S. beer industry haws over 300 breweries. However, this industry is dominated by three companies: Anheuser Bush (45% of the industry), Miller Brewing (23% of the industry), and Adolph Coors (10% of the industry) (Overview of the U.S. Beer Industry, 2005).

    Read More

  • Resources and Capabilities Report: McDonald´s

    1805 Words  | 4 Pages

    I have selected Mc Donald’s as an organization on which I would be making this report. I would be discussing Mc Donald’s competitive advantages over other organizations by applying a Resource based view of strategy. This report would highlight the resources and capabilities Mc Donald’s has and how can it utilize those resources to gain competitive advantage over its rivals.

    Read More

  • Coca-Cola’s Organizational Development Problem and Recommendations

    2203 Words  | 5 Pages

    Coca-cola is the world’s biggest beverage company that manufacturers, retails, and markets nonalcoholic beverages. The company is headquartered at Atlanta, Georgia. The company was famed for its beverage Coca-cola which was invented in 1986. Coca-cola Company operates a franchise that distributes its products throughout the world. Its distribution chains and established territories have seen the company remain the most competitive beverage company in the world. At one point, Coca-cola was a monopoly in the world beverage market. However, there are various challenges that the company faces as it strives to maintain its exploits in the beverage industry. One of the challenges that are OD related is the accusations of worker intimidation throughout the world. The company has also been accused of seeking to stifle the operations of trade unions in the world. These issues are grave and have far reaching effects on Coca-Cola’s Organization Development. This essay examines this OD related problem and provides recommendations to this issue using the models and diagnostic instruments developed in previous O.D sessions.

    Read More

More about MillerCoors LLC - Organizational History and Current State of Affairs

Open Document