Goal: To post about how one can make sure their work is seen by the right audience
Total Word Count In This Document: 891
Title: ?Want Your Work Seen By The Right Audience? Here?s How?
Are you wondering how to get your business, movie, novel, or other project seen by the right audience? The one thing that?s more important than deciding what demographic you want to target for your work is making sure that that demographic sees your work. Otherwise, your work will not be successful. There are many key factors in reaching out to your intended audience and making sure they acknowledge and have access to your work. Here is what you need to do to ensure your work is seen (and successful):
First, decide who your audience is. Selecting your audience
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In today?s day and age, social media is the new marketing empire. Millions of people are flooded with hundreds of ads each time they log onto their Facebook, Twitter, or Instagram every day. Ads on social media are now also more likely to get the most exposure than their TV or radio equivalents. Hashtags are even the hot new marketing strategy, and they're very effective. But not everyone uses the same social media accounts. If your target audience is Millenials, then Instagram and Twitter will be the better options. If your target audience is older, than Facebook will be a good choice or no social media at all, since older people tend to rely on TV and radio for their information more than social media. An important part of knowing how to reach out to the right audience is knowing which media that audience is the more exposed …show more content…
Where does your demographic live? Where do they shop? How do they travel? Location is key. Knowing where to promote your ad to your intended audience will make success come quicker and easier. If you have a cookbook or cooking device you want to sell to housewives, then place an ad in a magazine that specializes in cooking whose subscribers are mostly married, stay-at-home women. If you?re a local charity organization, then place your ad on the side of a local bus or on a billboard in the area you serve. Your audience won?t see your work if you don?t promote it in the right places. Know where to seek out your audience so they can seek you
One of his strongest qualities is adding a message that connects with many types of readers but at the same time focuses on one idea. These messages may not...
Millennials: What do others think of them? “Lazy, narcissistic, tech obsessed” are some of the most common terms used to describe the Millennial generation; but are these too stereotypical, are people misinterpreting Millennials? The main question this essay will seek to answer is, what do others think about the Millennial generation, and to what extent are these opinions correct? To answer this question, three views, of three different people/entities will be taken. The first, by Joel Stein (Generation X), a prominent writer working with Time magazine, suggests that Millennials are lazy, narcissistic, fame-obsessed and very influenced by peers, through his article “Millennials:
Finances play a part in everyone’s lives. According to critics, the generation of Millennials have not been the most accomplished in this area. However, new information is on the rise, and it shows that Millennials are becoming more financially stable. The generation of Millennials is a broad group. The group of Millennials associated in this discussion are from the beginning of the Millennial generation, which are those born between the 1980s and 1990s. The Millennials generation itself ranges from the 1980s to 2004. After the Great Recession, the older generation of Millennials had a massive setback with financial security. Since then, Millennials have always been known for having poor finances by critics. Millennials may not
The times have changed, and with them, the customs. Generations of Americans, each with unique cultural influences and identities, have risen and aged over the course of America’s history. The latest generation, in particular, is the product of the past generation’s reforms in civil and individual rights. The Millennials are vastly different from past generations and they are also markedly unalike each other. The conduct of the 21st century contrasts sharply with the lifestyles of the 80s and the 90s, never mind the decades before those. This conduct is the product of innovations in technology that have also led to a heightened sense of both security and insecurity, and therefore have led to a new mentality that is set to the tune of control and regulation.
The characteristics of the audience that I must consider when addressing the audience are the primary stakeholders. They are employees, managers, and owners. They are individuals who will be affected by an endeavor and can influence it, but they are directly involved with doing the work and engaging in economic transactions with the business. They are individuals who beliefs are opinions held by people; their values are views of their sense of right or wrong. Their attitudes are predispositions to behavior such as inclination to agree or disagree; approve or disapprove. Their behaviors are actions taken that are not always consistent with beliefs, values and attitudes.
that go into an individual being considered selfcentered. According to the Merriam Webster Dictionary being selfcentered means to be “too interested in yourself and not caring about the needs or feelings of other people” (“Selfcentered”). Is there any way to measure how selfcentered someone is? A question that pertains to this topic asks, is the latest generation more selfcentered than the generation before? When it comes to this generation there are many varying opinions. There are many reasons the millennial generation is more selfcentered than previous generations.
The audience I decided to target was mostly kids, but it’s also strongly directed towards adults and young adults. I focused the most on persuading kids because kids are our future and kids will grow up with the idea of
If this paradigm is flipped then it is easy to see that this advancement of Millennials compared to previous generations is normal and in fact beneficial to the greater society. So far Millennials have been achieving those leadership positions and already at a young age they are starting to rule the world. Rather than having a negative attitude towards the transition from Baby Boomers and the Generation X to the Millennials, the generations should work together and learn from each other. Parents from previous generations should be proud of how they raised their children—they are succeeding in life. Most Millennials have even been holding off on marriage and children until they have a attain stability. They have an agenda, and they’re achieving
For most companies, advertising can be a costly affair. On the one hand, customers are getting more information about new products, goods and services. While, on the other hand, it has to be effective, noticeable and remembered long enough to make potential customers into actual ones.
to the message, make sure the individual is credible and word of mouth is the most
Social media marketing is a simple option to add to the current promotional tactics being used by an organization. It is no longer optional; social media is mandatory for nonprofit organizations (Stengel). Studies have shown that many people think social media techniques complement traditional media; even more believe that blogs and social media influence the news coverage in traditional media tactics (Wright and Hinson 2008). There are a number of professionals that believe embracing social media is the only way for public relations to continue in the digital age. For example, Robert J. Key explains, “Public relations in the digital age requires understanding how your key constituents are gathering and sharing information and then influencing them at key points; doing so requires strategies that embrace the digital age” (Wright and Hinson 2008). Larry Weber, a renowned professional in implementing global public relations campaigns, also agrees that the communications world is moving in a drastically digital direction and in order to communicate effectively, one must understand this transformation (Wright and Hinson 2008).
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
When communicating with the public, it is very important that the message is well thought out and that it speaks to a wide audience. Communicating with a vast audience can be challenging, because the message must speak to the audience. Some of the challenges communicating with a diverse audience are age, economic level, education and occupation, needs and concerns of the audience, culture, and rapport (Lehman, DuFrene, & Walker, 2016). In this particular situation, the district manager of a movie theatre must address the media about a recent bed bug problem at the theatre. The message needs to be clear and concise and be received appropriately by the audience. I will discuss the appropriate communication plans for addressing the media regarding
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.