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the effects of advertisements on consumer behaviour
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The average person encounters a lifetime of innumerable decisions and nutrition is just one of them. If a person doesn’t understand how certain foods work simultaneously, then the terms calories, carbohydrates, cholesterol, high-fiber, and low fat, found on product packaging, are less than helpful. Media advertisements and the convenience of fast food chains can easily lead one astray from a healthy lifestyle, but when there are so many food choices, how does one ever know they’ve made the best decision? Worst yet, what if the information that the media is feeding the public, isn’t accurate?
Each year, according to the California Milk Processor Board’s executive director, Jeff Manning, approximately “27 million dollars is designated to marketing milk”. (Innovator, 1999) Most television viewers or magazine readers are conversant with the famous milk mustache advertisments and “got milk” slogan, yet the potential health hazards related to milk consumption remain unfamiliar.
Dating back to prehistoric times, milk has been a part of the human diet and never posed as a health risk. In fact, through the generations, it has been taught that milk was necessary to maintain and build bone density, especially for the intake of calcium. However, the concept that milk does the body good is challenged by more recent clinical research that reveals a link between dairy products, such as cow’s milk, that consist of genetically engineered growth hormones; contain harmful nutrients; and lead to various health risks. As these risks add up, the theory that milk does the body good is crumbling, much like the bones of those who drank milk with false expectations.
Before digging too deep into the perils of milk con...
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...Snyderman, N. L. (2009). Diet Myths That Keep Us Fat and The 101 Truths That Will Save Your Waistline and Maybe Even Your Life. New York: Crown Publishers.
Supermarket News. (2011). Data Points: Milk Consumption Declines. Supermarket News, 59 (45), p. 11.
The American Journal of Clinical Nutrition. (1994). Effect of Consumption of Whole Milk and Skim Milk on Blood Lipid Profiles in Healthy Men. The American Journal of Clinical Nutrition, 59 (3), p. 612.
U.S. Department of Health and Human Services. (2011). What is Iron Deficiency Anemia? Retrieved from http://www.nhlbi.nih.gov/health/health-topics/topics/ida/
USDA. (2011). Food Groups. Retrieved from http://www.choosemyplate.gov/foodgroups/dairy.html
Whitaker, J. (1998). Milk: Good or Bad? - Nature’s Perfect Food a Second Opinion. Retrieved from http://www.gotohealth.com/articles/read.cfm?article_id=30
Often described as “Nature’s Perfect Food”, milk is the foundation of life for all newborn mammals (Velten 10). Milk has played a central role in the American cultural and industrial landscape over the last century, binding farms with urban consumers, placing regulators at odds with producers, and inspiring a constant dance between producers, consolidators, nutritionists and end-users about how it is marketed and sold (Smith-Howard 368). As I have become older I have gained a new yet expected intolerance to lactose. I never used to have a problem when I was little but as food economies are changing, so are our products. By the 1950s, consumers demanded standards for dairy products while also developing a growing concern about health issues caused by dairy fats (Smith-Howard 368). This puts all of us at risk for certain diseases including osteoporosis and heart disease. The females of all mammal species can produce milk but cow milk dominates commercial production. Cow’s milk was initially intended only for baby cows. It is the primary source of nutrition for young mammals before they are able to digest other types of food. Humans are the only species that drink milk after infancy.
Milk: Does the body good. That?s about as much as I knew. As a somewhat, well, I?ll admit it- ignorant consumer- I simply thought that milk in the super market came from, well? a big long row of cows somewhere. Oh, how I was wrong! When we were given an assignment to defetishize something, I realized my ignorance and decided to find out the truth about Dairyland Milk, my milk of choice. This paper is my journey from my small Kitsilano apartment building to the cow that potentially produced my milk in an effort to think of milk not only as an easily available healthy drink, but as an embedded set of geographical and social processes. Much to my astonishment, the production of milk involves much more than just the udder.
There are several factors that go into deciding whether products can be considered safe for consumption. One process in deciding for dair is SCC, or Somatic Cell Count. The SCC is a count of all the white blood cells existing in milk products. If a certain number is reached, the milk is considered infected. An article entitled Somatic Cell Count- Milk Quality Indicator states, “A threshold SCC of 200,000 would determine whether a cow is infected with mastitis… Cows infected with a significant pathogen have an SCC of 300,000 or greater” (“Somatic Cell Count”). It is also stated that in Europe, “milk with an SCC of more that 400,000 is deemed unfit for human consumption” (“Somatic Cell Count”). While 400,000 is considered unsafe in Europe, The United States Department of Agriculture allows for “Grade A milk shipments” to have a maximum SCC of “750,000 cells/mL” (“Determining U.S. Milk Quality”). It’s questionable what actually is safe for consumption. No mammal other than humans consume milk after infancy, and especially not from other mammals. Needed calcium is easily obtained through consumption of various vegetables and nuts. People just aren’t meant to drink milk. Dairy is the most common food allergy out there. A concept easy enough for kids to understand, an article from Kidshealth.org explains to lactose intolerant children, “[Y}our body starts making less lactase when you’re around 2 years old” (“Lactose Intolerance”). Because at 2 years of age, a person is no longer an infant, and therefore the body thinks that a person isn’t going to be drinking milk anymore. Dairy consumption can even lead to cancer. In an article entitled Milk and Prostate Cancer: The Evidence Mounts it is stated that “Major studies suggesting a link between milk and prostate cancer have appeared in medical journals since the 1970s” (“Milk and Prostate Cancer”). One of these studies indicated that “frequent dairy could increase
Waist sizes are expanding, everyone is on a diet of some sort, and a large majority of the population is under the care of a physician for some disease that can be attributed to the modern diet. Information on the origins of this epidemic, potential cures both magical and old-fashioned, and who or what is to blame for this crisis are everywhere you look. Two authors that offer their opinions on this vast subject are Michael Pollan author of the book Food Rules: An Eater’s Manual and Mary Maxfield, graduate student in American Studies with degrees in creative social change and sociology. Pollan offers in his essay, “Escape from the Western Diet” that the problem with today’s society is the confusion over what we should be eating to optimize
This article goes into depth on the different components that make up breast milk’s nutrient content. The article also goes over the different types of milks that a mother produces when feeding her infant. It also brings up that every mother’s milk is different because breast milk will change itself based on an infant’s nutritional needs. Both authors work at the Center for Interdisciplinary Research for Human Milk and Lactation which means both authors have a strong knowledge about breast milk. All sources they
Since the beginning of time, people have been drinking milk. Even today you will find a gallon of milk in almost every refrigerator in America. Milk is, and has always been, a staple of our diet. Because it contains essential proteins, carbohydrates, fats, minerals and vitamins, milk is considered one of nature's perfect foods. Unfortunately, throughout the last century milk has been subjected to many forms of modern processing practices, which deprive milk from many of its natural qualities and benefits. Therefore many essential vitamins and enzymes are lost. Processing milk has altered one of nature’s perfect foods and changed it into something nature did not intend. Because of the abundant health benefits in raw milk, this report will explain why it should be made legal for consumers to buy throughout the United States.
Lactose intolerance is an inherited condition as indicated by a recently distributed survey, as well as complied research that has been collected. The survey results had only a small fraction of people who were lactose intolerant, 10%. However, almost 50% of survey takers family members had intolerance toward lactose. This proves several people are not born with the lactose intolerance activated but eventually with age the trait will activate since it has been inherited. Also majority of the survey takers are North American or European and in high school. Ethnicity, culture and age all have a large impact on whether or not the lactase enzyme is being produce, specifically in mammals.
Breastfeeding is the most protective, nutritional, and natural way to provide nourishment to infants. Human milk contains several nutrients including: vitamins, proteins, lipids, carbohydrates and minerals. These nutrients are imperative for an infant’s developmental growth. Human milk also reduces the risk of developing morbidities, especially within premature infants. Premature infants, who are more prone to infection due their immune systems, benefit from human milk. Compared to artificial formulas, human milk provides antibodies and other beneficial nutrients to help with the development of the infant.
Most argue that the formulas created in a lab just cannot imitate the nutrients that a mother herself can make. The Natural Resources Defense Council concluded that Breast-fed children are less likely to contract a number of diseases early on and also later in life these include but are not limited to juvenile diabetes, multiple sclerosis, heart disease, and cancer. The infant brain also benefits vastly from breastfeeding. The babies are not the only one who benefit from this. Th...
Breast milk is produced uniquely by a mother for her infant’s consumption. This means that it is manufactured wi...
mother’s milk. It a practice that has been passed down from generation to generation since the beginning of our existence. It has proven to be an efficient and healthy way to feed newborns. Several research have shown numerous benefits of breastfeeding. For example, when it comes to the comparison of breast milk and formula milk, studies have shown that formula milk can be harder for babies to digest. This is due to the fact that formula milk is created from cows and babies, stomachs have a hard time digesting and adjusting to it. In addition, the overall quality of formula milk lack the critical nutritions such as antibodies, which breast milk provides to help fight of infections and prevent diseases. As a result, the benefits of
Is there any food on earth that can provide the PERFECT nutrition to a human? Yes, and it is breast milk. Breast milk is the perfect nutrition. This superior food contains hormones, live antibacterial and antiviral cells and essential fatty acids (What Makes Human Milk Special?, Mar-Apr 2006). All of which are helpful in protecting against any harm. Sicknesses in infants are lowered by the help that breast milk gives. Breastfed children are sick less often than children who aren’t breastfed (What Makes Human Milk Special?, Mar-Apr 2006). Breast milk contains all the nutrients that an infant needs as it continues to grow. When the child is brought into the world it has no way to fight off any d...
Those who are able to do so are proud to tell you how they are glad to not have to use formula. Yet, if you asked her if she would drink it herself, she would probably “no way!” Yet, this article expresses a lesser known and curious prospective.; it opens the door for the question, of: “Is human breast milk as an acceptable food for adults?” It (what?) features a well known New York ...
Breast milk is made for the baby having just the right amount of protein, sugar, water, and fat that is needed for a baby’s growth and development. As breast milk is easier for newborn’s to digest than formal, it prevents intestinal upsets. Furthermore, breast milk includes substances such as immunoglobulin’s...
Breast milk matches a baby’s needs and growth patterns better than any formula substitute. A mother tends to produce just enough milk to fill her baby’s stomach, so she does not need to worry about underfeeding or overfeeding. Furthermore, the milk’s content changes as the ...