Michael Jordan is known to be one the greatest basketball players of all time. Jordan’s love, passion, and work ethic as an individual and as teammate has bulged him to the top. Even if you don’t like the Chicago Bulls or Jordan himself, just with all the achievements he’s got on and off the court, the man deserves respect. Michael Jordan’s famous sneaker brand “Air Jordan” is one of the most popular brands of all time. A commemoration of his work, “Work Before Glory”, is a sneaker advertisement that screens a timeline of the legacy he left and used to represent his shoes to target fans and all of the basketball lovers.
Throughout the video, Jordan talks about how basketball has impacted his life by showing a variety of clips that correlates
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Not breaking when you’re broken...” showing back-to-back clips of him fatigued, falling down, and getting the ball stolen. One of those clips showed us one of the most phenomenal games of all time. It was remembered as the “Flu Game.” Jordan was suffering flu-like symptoms in a tied up best of seven championship series in 97’ against the Utah Jazz. Doctors told him there was no way he could make an appearance in game five. Three hours before tip off; Jordan dragged himself out of bed and made his way to the Delta Center. “From the way he looked, there was no way I thought he could even put his uniform on” teammate Scottie Pippen says. After an inconsistent performance in the first three quarters, it all came down to the wire in the fourth where it was all tied up at eighty-five. With twenty-six seconds left, Jordan pulls up from the three-point line and hits the game winning shot. This part of the video appeals to pathos because it shares a lot of different emotions between the opponent and competitor. Jordan pulled an upset and flustered the Utah Jazz crowd. “I'd have to say this is the greatest game I've seen Michael play. Just standing up was nauseating for him and caused him dizzy spells. This was a heroic effort, one to add to the collection of efforts that make up his legend” as coach Phil Jackson commented after the game. …show more content…
Once he finally won the first one he never stopped winning, which leads into the next part of the video where it says “Taking everything you’ve been given and making something better...” showing clips of him winning and holding a trophy. It was an intense part of the video because we see him accomplish something he has worked hard for. Jordan can do anything he wanted on the court, whenever he wanted. He was a great leader because he made sacrifices after another. Jordan was no stranger to adversity, whether it would be from injuries or facing a tough defender. He made six championships, five MVPs, ten scoring titles and fourteen All-Star picks happen and that itself assures his career will last forever (Favale). As for the next couple clips of the commercial, they tell and show us a recap of what has happened. “It’s work before glory. And what’s inside of you. It’s doing what they say you can’t...” showing a clip of him practicing his shot because as it was proved, hard work pays off, and that’s far more important than glory or recognition. Glory will come later on, but without work nothing will come and with Jordan’s determination to win, it just overpowers the people who didn’t believe in
In the history of business, there has been a clear record of industry heads finding something or someone as a mainstay and bedrock for their respective companies or corporations; there is often a chief product that keeps many businesses afloat, even in the rough times. Apple found it's own in 2001 with the iPod. McDonald's has had the Big Mac since the late 1960s. Nike, however, found their goldmine in a person with Michael Jordan. Walter LaFeber's Michael Jordan and the New Global Capitalism tells the paints the picture of the rise of young Michael Jordan from his middle-class family in racist North Carolina up through college and into the NBA where he becomes an international sports icon. It tells the story of how Jordan catches the eye of Nike's ambitious co-founder and CEO, Phil Knight, and how he was transformed from a young, rebellious black hoopster into the face of a multi-billion dollar transnational corporation while stretching its touch all of the way to the far reaches of Asia. LeFeber's book also delves into the darker issues and topics addressing Jordan and Nike, such as race and sports and how they played a part during scandals that surrounded MJ off of the court along with the growth of Nike abroad and their dealing with technological changes in manufacturing while facing criticism for their labor practices.
In conclusion this is how these two allstars are beyond incredible and this is how they show their talents in different ways. This also shows how American culture has changed a lot. We see how Michael Jordan talent differs from Lebron James talent but they are compared too as both “The best to ever play the game of basketball”.
The Bulls had once again ended up making it to the Finals. The Bulls would split the first four games with the Utah Jazz. Then comes the fifth game of the Finals, which Michael is most famous for the flu game. There are many stories for why Michael looked sluggish on the court, but it was stated as flu like symptoms or the actual flu. Although Jordan was for sure weakened on the court, he rose to the occasion. The Bulls would go on
According to Time magazine,?Jordan was the best player ever to play in the game?. He changed the way basketball was played.
Michael Jordan, what comes to your mind when you hear that name? Michael had played for the bulls and had gotten 6 championship rings with the team. Well, is it just me or does that sound like a lot of time in the game of basketball? In 1982 he took a big step up from highschool to college, where he wanted to pursue the basketball dream. He went to college at North Carolina where he played NCAA basketball for just one year before he was drafted in 1984. All eyes were on him when he went on the court, because that just how good he was at the game of basketball. Michael Jordan is one of the greatest players in NBA history, maybe even the greatest of all time.
"Radically new or innovative; outside or beyond established procedure, principles" is the definition used to describe a revolutionary. Throughout the history of America, people like George Washington, Abraham Lincoln, Rosa Parks, Martin Luther King Jr., have all emerged as revolutionary figures for their outside-the-box approach to life and the way they all changed the landscape of this country. A revolutionary is someone who takes part in a revolution. In 1963, a revolutionary was born, although not many people knew it at the time. Michael Jordan: Basketball player. Entruphenuer. Mega-millionaire. Father of 5. These are some of the most common attributes associated with the great Michael Jordan, or simply 'MJ' as he's nicknamed by his fans. He's commonly known as the man on the Jordan shoe. 'It's gotta be the shoes'. On his website, it states "By acclamation, Michael Jordan is the greatest basketball player of all time." Raised in rural North Carolina, Michael Jordan evolved into one of the most recognizable people in the world, taking the path of hard work and overcoming failure with an assiduous attitude and an intrepid way of working through failure. Michael Jordan had ammounted to a lot over the course of his life, winning NBA championships, MVP awards - which are handed out to the most valuable player in the National Basketball Association -, and accumulating millions of dollars to become one of the richest athletes of all time. Although it may seem as if Jordan got everything he wanted, life wasn't so easy on his path to becoming a revolutionary and iconic figure.
When I began my report I didn’t know much about Michael Jordan, but I did know that he was “undoubtedly the greatest player in the history of the NBA'; (“Michael Air Jordan'; 1). It seemed like every time I heard the word basketball I also heard the name Michael Jordan. There’s just no avoiding him. If you are watching television you might see him playing basketball or golf. If you were reading a magazine there will probably be an advertisement with his picture. If you were walking down the street you might see a kid wearing Air Jordan shoes or a Bulls jersey with “JORDAN'; on the back of it. This man is probably as recognizable as the Pope.
A decade worth of athletes has had the chance to eclipse Michael Jordan in the minds of the consumer. Yet even out of the spotlight Jordan remains the sports personality with the greatest endorsement chops in the U.S.”( Badenhausen).
The Jordan Brand attempts to communicate to its audience that to become legendary they need to understand that it is not about the shoes, but what it is you do in them. They do this by showing a number of star athletes performing when they were in college and high school to the narrator’s (Michael Jordan) words. This paper hypothesizes how it is the Jordan Brand attempts to bring their audience to the shared rhetorical vision of becoming legendary, through fantasy themes in their ad "It’s Not About the Shoes".
Sunday, June 19th 2016 will be a date that will lay in the hearts of Cleveland sports fans for the rest of their lives. On this day, the Cleveland Cavaliers finished the nearly impossible task of coming back from being down three games to one in the NBA Finals in order to give the city of Cleveland its first professional sports championship in fifty-two years. The team was led by LeBron James, Kyrie Irving, and company; together, they made history. After the championship many emotional advertisements came out about the city of Cleveland, but there is one that stands out the most. Nike, who endorse LeBron James and Kyrie Irving, released an emotional advertisement called “Worth the Wait,” targeting those who have been with Cleveland since the
Michael Jordan once said “I will not let anything get in the way of me and my competitive enthusiasm to win”. This have help people of all ages get through their burdens and do something they love instead of doing some negative. For many people basketball has become more than a game, it’s the way of life. The American game of basketball has traveled now, it’s played by more than 250 million people worldwide.
Michael Jordan, portrayed by Jim Naughton in the biography Taking To The Air: The Rise of Michael Jordan, is well regarded as not only the greatest basketball player of all time but also the face of a generation. During the mid to late 1980s NBA basketball was simply treading water. As a result of the lack of a marketable superstar, the NBA was losing popularity to the National Football League and Major League Baseball. Following Jordan’s emergence, the NBA’s attendance rose dramatically and it’s worldwide popularity skyrocketed. Michael Jordan returned basketball to its past popularity in the United States and revolutionized the way the world viewed the game of basketball. (Harriman) Michael Jordan’s life is succinctly depicted in Taking to The Air: The Rise of Michael Jordan. Jim Naughton focuses on Jordan’s influence on worldwide sports and culture as one of the most publicized and marketed athletes of all time. Naughton explains the circumstances in Jordan’s upbringing that gave him the ability to be a humungous star. This biography is examined by Kirkus Reviews. They describe Naughton’s biography: “Besides offering a solid chronological biography and record of Michael Jordan’s basketball career, here Naughton also gives an astute assessment of this superstar’s impact on society.” (“Taking to the Air”) The article in the Kirkus Review explains that this biography investigates Jordan’s impact on marketing while telling the story of his life. Like Kirkus Reviews, I too believe that Naughton’s work goes into great description about Jordan’s upbringing and later career while also examining his cultural impact. Throughout his life, Michael Jordan has topped the sports and entertainment worlds by becoming the greatest basketball pl...
...retirement, feeling that he had nothing else to accomplish. "This would not be the last time Jordan would see the hardwood ("Michael Jordan")." On September 25, 2001, Jordan announced his second comeback This seasons was ended early due to injuries that Jordan had to cope with. In the 2002-03 season, Jordan was the only Washington player to play in all 82 games and started in 67 of them. Michael played his final NBA game in Philadelphia, on April 16 2003. Michael would retire for the last time ("Michael Jordan" Wikipedia).
Despite a somewhat desperate childhood, Michael Jordan enjoyed his time at school. He did his first years of schooling at D.C. Virgo Junior High School and later graduated to Lanley High School where he began practicing intensively on his basketball skills. He was accepted in the University of North Carolina through a basketball scholarship. At the university, Michael took on the challenge of driving his teammates to a level of performance that they might never have achieved on their own. He scored the winning basket in the National Collegiate Athletic Association championship game in 1982. A sportswriter describes 'the relentlessness with which Michael Jordan prodded and cajoled the other players in leading them to championship season after championship season' (Lazenby 1996:37).
The "G.O.A.T.", is coming used term in the sports world meaning, The Greatest of All Time. In the National Basketball Association, when you mention the term, the "G.O.A.T., everyone assumes of one name and one name only, Michael Jordan. Michael Jordan was an innovator of the basketball work and influenced many different people and players that inputted & mimicked Jordan’s style of play and implicated it into their own game. In today's generation, there are several players that many average day people would consider these players on the road to becoming a Jordan type of player, potential or maybe even greater; players that may be able on road to sharing a Michael Jordan type of legacy includes Kobe Bryant, Kevin Durant and LeBron James.