CHAPTER 3
RESEARCH METHODOLOGY
3.1 Introduction
The purpose of this chapter is to describe the methodology used to achieve the research objectives of this study. This section discusses the study area, the selection of the sample, the collection of data, and data analysis procedures. The study attempted to identify what attractions satisfy tourists who visited Fiji, and to identify the relationship between destination attractions and tourists’ overall satisfaction, controlling for tourists’ demographic and travel behavior characteristics.
3.2 Study Area
Tourism destinations consist of several types of attractions that are planned and managed to provide tourists interests, activities, and enjoyment. Gunn (1988) and Lee (1999) explained that tourism destinations, such as national parks, theme parks, beaches, resort and cultural/heritage destinations can be grouped according to their basic resource foundation: natural or cultural. While destinations based on a natural resource include beaches resorts, campgrounds, parks, gold courses, natural reserves, and scenic roads, destinations based on cultural / heritage resources are comprised of historic sites, and ethnic areas.
The research area for this study was the destination Fiji. Fiji has been internationally recognized as a wedding destination with several awards for its tropical climate and white sandy beaches. There are also other motivational attractions that consist of the cultural attractions such as the traditional welcoming ceremony that the Fijian culture perform for visitors and also the food not forgetting the traditional costumes and dances performed in which the tourists’ participate in and most situations enjoy the participation. Fiji tourism dates back to the early ye...
... middle of paper ...
...ons were crucial ones inspiring Chinese travelers.
Furthermore, through an analysis of the previous studies, this research chose tourists’ demographic and travel behavior characteristics, in order to determine the differences in the contribution of attractions to tourists’ satisfaction.
Figure 3 -1 Model of the Study
Travel Motivations:
Cultural villages, traditional scenery, handicrafts, festivals/events, shopping places, food, expensiveness, tourism related activities, accommodations, tour packages, guides, souvenirs, wedding venues, beaches.
Tourists’ characteristics
Demographic characteristics:
Age
Gender
Region
number of travelers
Relationship status.
Travel behavior characteristics:
First time traveler
past experiences
length of stay
season of travel
purpose of travel
Sources of information.
Teye, Victor, Ercan Sirakaya, and Sevil F. Sönmez. "Residents' Attitudes toward Tourism Development." Annals of Tourism Research 29.3 (2002): 668-88. Science Direct. Web.
by Gordon Waitt. University of Wollongong, Australia. Tourism management Articles Vol. 17 No. 2. Pg.
Bora Bora, a picture-perfect tropical paradise has been experiencing a series of decline in tourist arrival on the island. The report is geared towards analysing the destinations marketing plan or tourism strategies and to evaluate possible long-term potential damages since the island depends on the tourism industry for financial stability. The communication mix would be evaluated to check visitor arrivals and increase awareness of the destination, and whether the promotional strategies used best fit the country’s tourism strategy. A SWOT analysis would be completed in this report to identify the islands strengths, weaknesses, opportunities and threats, while assessing internal and external factors that might impact Bora Bora due to the tourism
All types of visitor engaged in tourism are described as visitors, a term that constitutes the basic concept for the whole system of tourism statistics; the term visitor may be further subdivided into the same-day visitors and tourists as follows: visitors are defined as
Dreamworld sets the benchmark in creating the one of the most amazing and jubilant theme parks in entertainment industry. The study will uncover varieties in observation among a variety of attractions furthermore uncover whether impression of the recent reflect or are unmistakable from mentality toward tourism overall. Overall from top to bottom profile and comprehension of vacationer mentality are the result, especially on the grounds that this study inventively utilizes a structure in view of individual build hypothesis to adequately evoke these state of mind (Vranesevic, Vignali & Vignali, 2002). Methodology and structure: this euphonic expression has happened with tenacious normality in the approach
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
The research methods used to conduct this study include both primary and secondary sources in order to deeply analyze the topic. Secondary sources used for the purpose of this project are mostly retrieved from books and from literature on consumer behavior and tourism industry. When it comes to primary data, survey was conducted (see Appendix 1). Survey has been chosen, because it helps:
Fiji receives tourists from all over the world. Majority of the tourists coming to Fiji are from the UK, Australia, New Zealand, USA, Canada, Continental Europe, Pacific Island Countries and other countries around the world. The number of visitor arrivals to Fiji increased from 82,695 in the year 2000 to 131,733 in the year 2011 (see figure 1). In the past few years, Fiji’s travel and tourism sector has been performing remarkably well. According to Swami (2016), a significant improvement in the performance of Fiji’s tourism sector has been the result of consultation and collaboration between stakeholders of the tourism
Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective.
The aim of this essay is to carefully examine the existing resources of tourism within the destination their potential and weakness, SWOT and PEST analysis, statistics of tourist visiting and comparing those numbers and their demographic factors so on. Moreover the objectives of this essay is to discuss and me...
Nowadays in the rea of globalization, according to the World Tourism Organization, “seven hundred million people travelled abroad in 2003”, and the number is estimated to increase to 1.6 billion by 2020. (International Labour Organization, 2005). Tourism is spreading in unusual places. A lot of people want to be in the midst of adventure. It is a vital source of revenues for the GDP of many countries. I partially agree that tourism hugely benefits the local community. This essay will discuss some of the economic, social and environment effect of tourism on the host community.
In search of our topic, “The Welcome Ceremony,” also known in Samoan,”Usuga,” we put together the three categories that were given to us. We, as a group wanted our topic to relate to the theme, so we elaborated on our topic,” The Welcome Ceremony: A Role In Communication Between Different Villages, Environments and Agriculture.” Our topic if shortened,” The Welcome Ceremony,” is a ceremony performed to welcome visitors, its performed with hospitality, honor and respect. Most visitors find this ceremony pleasing and delightful. They admire the customs used, for instance: the sitting positions, the cultural greetings with High Rank Samoan Chiefs and Pastors(Faifeau) of different denomination and then manners taken place during the ceremony.
The following report provides an accurate and informative overview of the nature of tourism, its history and growth, the structure of the New Zealand industry and the impact of tourism from a New Zealand perspective. The report will draw a conclusion which Highlights area of consideration in tourism planning.
During its course, the nature of tourism has gone through a great deal of shifts to get to what it is today. In the past century and a half mass tourism has spread extensively within North America and Europe, undergoing through historical changes and developments. A significant characteristic of modern time’s experiences is to be a tourist. Travel marks a person’s status and it is seen as essential in one’s life and especially health. As pointed in Reader 1, Urry (1990):
Located deep within the vast open waters of the South Pacific Ocean is a nation that is seemingly hidden to the rest of the world. The country of Vanuatu is a world within itself full of cultural diversities, geographical wonders and natural beauty that cannot compare to anywhere else in the world. The natives who inhabit the cluster of islands that make up the country of Vanuatu are proud of their heritage and have strong beliefs in their ways of life. With countless influences from other cultures, they have become their own breed of sorts. Their richness and cultural diversity is one of its main attraction to visitors, who can witness rituals and traditional ceremonies that are an integral part of modern life. Due to the natural boundaries, large open stretches of water, and the jungle and mountainous terrain, tourism is very low, leaving Vanuatu as one of the most untouched native areas remaining on Earth today. By taking a deeper look inside at what all it has to offer, Vanuatu is a county of the South Pacific rich in culture and local traditions that many may soon realize that they need to discover.