Methods Of Communication: The Principles Of Effective Communication

Principles of Effective Communication Communication is the act of exchanging information between the sender and the receiver, whether it is in written or spoken method. It is important for the sender to transmit the message using the right channel of communication so that the receiver can process the information (Taylor, 2005, p7). Basically, effective communication is a two-way street (Murphy, Hildebrandt & Thomas 2008, p11).

Advantages of Effective Communication Effective communication is vital for a company’s success. The advantages for the company are as follows, the company will be more aware of the problems that are likely to arise and so less amount of time is spent on resolving the issues, a strong relationship is built between employers and employees which will create a mutual agreement from both parties which will also cause efficiency at workplace (Thill & Bovée, 2008, p4), therefore marketing messages conveyed to the company and the business world are clear and influential.

A communication cycle is a cycle that needs to be followed so that we know whether the communication is successful or not. The sender’s activities are to impulse, encode and relay the message while the receiver’s activities are to decode, understand and give feedback about the message (Faull, 2015). Seven c’s concept. A checklist of certain communication principles is needed in order to create an effective message (Faull, 2015). These principles will make sure that our message is expressed clearly and checked thoroughly (Thill & Bovée 2008, p4). The principles are known as the “Seven C’s Concept”; clear, concise, concrete, correct, coherent, complete and courteous.

1.