Methodology Of Research Methodology

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Research Methodology
The outline of this research has been designed to explain how the study and the investigation will proceed. The research design includes the instruments that were used, how the data was collected and the intended means for analyzing the collected information. It is this conceptual framework within which the research is conducted. The author, Bernard Philips described the research design as a “Blueprint for the collection, measurement and analysis of data.”
It is a framework or plan of study that is used as a guide to collect and analyze data. Like an architect needs a blueprint to explain his design similarly, the research methodology acts as a blueprint that is followed to have a more wholesome approach to the study. The …show more content…

The research design framework used here is descriptive research …show more content…

To understand the potential of Influencer marketing and social media and to discern the quantum of active social media consumers.
2. To understand the extent of market outreach through influencers and word of mouth online.
3. To analyze the effect of shift from traditional marketing processes to digital marketing.
4. To understand the types of influencers and their effect on the marketing processes.

The objective of the project aims to study the significance of the social media and internet as marketing tools and their impact on the increased awareness and promotion of products and brands.
An effort has been made to study the digital marketing environment of a few Southeast Asian countries and how this has improved their marketing processes and results.

Selection of variable
Variables in the research are the factors that can be manipulated and measured. The researcher must determine which of the variables need to be manipulated to generated quantifiable results. The independent variable is the heart of the research and needs to be manipulated in order to generate results. The variables used here are intention to be on social media, understand how social media and influencer marketing are connected and the impact they create all across the

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