Methodology Of Research Methodology

Chapter Three

Research Methodology

3.1 Introduction

This chapter discusses a step by step scientific methodology utilized in this study. To achieve the objective of this research as stated in chapter 1of this thesis a questionnaire - based survey was carried out. The strategy used in choosing the sample space after conducting a pilot study, and how the structured questionnaire were modified and finalized to be ready to test the acceptance in the construction industry. The characteristics of the respondents is analyzed, the validation testing is summarized for the adopted questionnaire. Moreover, the study equally employed a semi structured interview to shed an in - depth on the subject besides complementing the main survey research findings. In line with the above, this chapter aims at presenting the questionnaire together with the semi structured interview methods as adopted by this study. The methods used in analyzing the data and formulating the statistical model are presented.

3.2 Survey Method

In Chapter 1 of this study it was started that one of the objectives of this research is to examine the level of clients’ acceptance on current services provided by GBI building consultants in Malaysian construction industry. However to achieve this objective, the current services provided by GBI building consultants need to be identified and surveyed (See Appendix ---).

3.2.1 Steps Followed in the Survey Research

This section discusses the general approach adopted in this research divided into six phases:

1. Problem Identification: Series of brain storming sessions with my supervisors, experts and professional practitioners in the field of construction management and green building were made. This was supported by a prelim...

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...erviewer to be more attentive to the interviewee; however, strategic and focused notes were also taken during these sessions

3.8.5 Data Analysis

Once all the interview recordings have been transcribed, they were listened to while reading the transcription to confirm the accuracy of the transcription. The data from the interviews were then analysed using discourse analysis, performed on individual cases and across cases. This analytical process was done manually without using any software programme.

6.3 Results of the Interviews

The interview results can be categorised into four themes: 1) Perception on Green Building consultancies; 2) Perception of the cost of going green; 3) The Barriers to integrating GBI Practices in the industry; 4) Suggestions on way forward to improve GBI consultancies. The result of the interview is explained in Chapter 4 of this thesis.