Merchandistics: The Evolution Of The Supermarkets

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Recommended: Report on supermarket overview

CHAPTER 1: INTRODUCTION

Stores or the supermarkets since they pop up, have played an important role in food, cosmetic, fashion clothing, electronics & home appliances distribution and retail. This distribution model was widely accepted by both companies and consumers. The evolution of these stores in recent years has been quite dynamic on the basis of their good combination of supply, proximity and service. Supermarkets are increasingly valued by consumers, compared to other commercial formats, which triggers the gradual disappearance of traditional markets. All the persons have different needs, and they want to satisfy these needs (Maslow, 1943) formulates a hierarchy of human needs and he defends that when the person satisfies their basics needs, they develop higher needs and wishes. Among these needs, it founds a food needs, and it is here where the importance of the supermarkets is important. These stores satisfy the food need of human beings, so their target audience ranges all the population. It is a highly competitive market. …show more content…

That is because in the process of merchandising are involved studies of psychology, science and business, which seek to know the tastes, habits, needs and way of thinking of consumers. For this reason and in these times of ruthless competition is an excellent idea to have tools like “merchandising”, to try to gain advantage against the other competitors. A whole theory has been developing about this topic. The base of the theory is “promotion” (tool of “marketing mix”) and is focused in the POS (point of-sale) merchandising. It has several tools to carry out its aim, but in this research, will analyze tools that the consumers can find in the supermarkets. These are, advertising on the point of sales, through posters and

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