MERCATOR AT A GLANCE
The Company
The Mission
The Products
The Customers
The Employees
The Management Team
The Headquarters
The PR Contacts
The Company
Mercator, the Information Technology (IT) division of the Emirates Group, is a leading supplier of IT solutions to the global air travel industry. The company also meets and satisfies the full range of the demanding IT needs of the main constituent parts of the Emirates Group - the award winning Emirates Airline, and Dnata, the largest air travel services organisation in the Middle East.
Through Mercator's vast experience in serving the IT requirements of these major organisations, it has developed an impressive portfolio of innovative products encompassing airline financial solutions, air cargo and logistics solutions, passenger and airport solutions, airline process outsourcing and airline business consultancy.
The philosophy behind the solutions development ensures that each product adds significant value to customers by reducing costs, improving processes and increasing productivity. top The Mission
Mercator's continuing mission is to establish itself as the professional IT services and business solutions provider of choice; trusted, valued and respected by the Emirates Group and airlines worldwide. By consistently meeting the needs of its customers in all aspects of product, quality, service and delivery, Mercator is achieving this goal. top The Products
Airline Financial Solutions: An advanced suite of financial solutions for both passenger and cargo operations that boost profits and drive down costs. Airlines are given the power to sharpen their strategic planning and tactical reaction, improve their productivity and streamline processes.
Air Cargo and Logistics Solutions: An extensive range of cargo solutions designed to fully meet needs of the entire freight supply chain. Cargo businesses are given a platform from which their businesses can grow with confidence.
Passenger and Airport Solutions: A powerful set of solutions including reservation systems, airport and departure control systems and frequent flyer applications, which together form the key to unparalleled airline service.
Airline Process Outsourcing:A range of services through which airlines can concentrate on their core activities, whilst Mercator fully manages their IT processes from its state-of-the-art data centres in Dubai.
Airline Business Consulting: Mercator offers the consultancy needed to make the difference to airline businesses. From broad strategic consultancy projects to specific implementation projects, Mercator can meet the challenge. top The Customers
Airlines worldwide are now reaping the benefits of being a Mercator customer. They include: Air Algerie, Air Malawi, Air Malta, Air New Zealand, Air Niugini, Air Pacific, Air Tahiti Nui, Air Zimbabwe,
Sapient's strategy to succeed is to do whatever it takes to deliver the right business results for its clients, on time and on budget using its unique QUADD (Quality, Design, Delivery) engagement approach. Its "strategic context" that is its purpose, core values, vision, goals and client value proposition are the means to achieve. Sapient's purpose and core values (client-focused delivery, leadership, relationships, creativity, openness and people growth) focused on client's success. In order to achieve higher growth rates than the industry average it raised the bar in terms of being client-focused. Sapient devises business and IT strategies that improve its clients' competitive position and performance, as well as the value they realize from their IT portfolio. Sapient has a relatively sophisticated business model is as it has multi-geography, multi-currency operation spread across the North America, Europe and India which represent 50% of its total employees for off-shore activities but the company's success relies on focusing to develop new ways to create value for clients by significantly changing, or replacing, business processes, operations, capabilities and business models.
The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. Because the reasons can differ greatly in the motivations for a customer wanting to fly, it can be difficult to divide the market into discrete segments, that is, there is always going to be overlap in the preferences and characteristics of any given segment. With that in mind, the commonalities that are shared between the clientele that make up the respective classes can easily withstand analysis.
Southwest Airlines Company (SAC) has turn out to be a shining example not only in the airline industry, but in the business world as a whole. At the heart of the carrier, their vision and mission statements have been diligently working to turn a dream into reality by becoming the world’s most loved, most flown, and most profitable airline, as well as be dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit, respectfully (Investor Relations, 2015). As a Fortune 500 company, SAC employs over 49,000 personnel to provide first-rate service more than 100 million customers annually. They credit much of their success to its triple bottom line approach
They have been operating as passenger and freight carriers, albeit under different corporate identities, since the beginning of commercial aviation in the 1930’s. They have weathered the cycles encountered by airlines and the aviation industry in general – political, economic, environmental and social; as well embracing the technological progress afforded the industry.
In the airline industry, Southwest Airlines is considered a true innovator. By shaking up the rules of flying and improving upon inefficient industry norms, Southwest has quickly grown by leaps and bounds. From the very start, Southwest Airlines' goals were to make a profit, achieve job security for every employee, and make flying affordable for more people (Southwest,2007). Southwest has not strayed from these goals. It does not buy huge aircrafts, fly international routes or try to go head to head with the major carriers; and thanks to a great planning, Southwest airlines has become the most successful airline company in the U.S., if not the world.
IT governance in the airline industry is specifically tied to sales and value chain management. By the late 1990s, international travel software traditionally used by travel agencies, such as SABRE, was opened up via application programming interface (API) to web developers (Nicolaou & Schick, 2011). As a result, consumers saw the advent of internet-based travel agencies, and many airlines and other travel companies began to sell directly to passengers (Buhalisa & Licata, 2002).
It has stayed relevant to the market through its propelled philosophy of relationships to generate profits in the business. Since its establishment in Monroe, Louisiana the once tiny airline has stretched to greater heights serving in 6 continents. It has also established a distinguishable name among its competitors with a reputation of leading customer services. However, even as an established venture, the company needs to maximize its profits in order to stay in business and expand in to new territories beyond its conquered boundaries. A strategic analysis was carried out by our team to establish the company’s current situation. A SWOT analysis was performed to come up with three referenced, strategic alternatives. This alternatives are meant to act as a strategic guidance to the company in order to enhance growth. The strategic recommendation provided will improve and enable the business to cope with the competitors while the implementation of the strategy section will outline the way to go about achieving these alternatives in the business setting. Lastly, we put up a discussion on the evaluation procedures and necessary controls for the
Strong customer relationship: high-touching, responsive customer service. Flexible: mix model of owning and chartering vessels. Specially sized shipping: refrigeration and insulation containers. Weaknesses - No operating experience in TransPacific market.
Several large scale, interrelated conditions have affected the airline industry over the past several years in such a manner that every carrier has had to respond in order to remain viable and competitive.
The mission of the company is to accomplish the customer needs using distinguished and best solutions and by this being eminence among other companies in the same industry. Albassami consider the customer needs the most as a very important factor to succeed...
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements to the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion. In a dysfunctional time for the airline industry, most airlines, especially major carriers, are adapting the concept of "doing less with more." One low-cost carrier, JetBlue, is changing the domestic aviation landscape in this regard and is defying the odds. Here is a company that has examined each marketing mix elements carefully, has adapted them to its customer’s needs, and is succeeding because of this approach.
Its business model is to hire smart, motivated individuals and teach them to run a business by delivering exceptional customer service. Delivering exceptional customer service results in completely satisfied customers and satisfied customers will continue to do business with Enterprise and even tell others about the company, which results in business growth at each of i...
The Singapore Airlines needs to thoroughly understand the plans being pursued by the British Airways, Cathay Pacific, and Virign Atlantic in improving the comfort and quality of service it provides to its customers. The Singapore Airlines needs to continue differentiate itself by examining the strengths/weaknesses, and key points of these and other competitive airlines.
It helps in increasing the value generated by your business at the various steps in the value chain by providing the business model specific to your manufacturing needs and operational approach as well as accelerating the plan of the business practices. Our Value Chain Services offer a widespread assortment of results designed to develop your company’s potential to accomplish amplified service levels, market share and profitability.
An alternate strategy for JetBlue to return to profitability is to expand the market it services. A large part of JetBlue’s business is transporting cust...