Health And Fitness Marketing Essay

Table of contents 1 Market Background………………………………………………………………..…….3 1.1 Market for Health and Fitness product category…………………………………….3 1.2 The customer (market) needs and/or wants that are to be satisfied………………….3 1.3 History of Health and Fitness Industry (U.S. and worldwide)...…………………….4

2 Business external (macro) environmental factors……….………………………….…..5

3 The marketing aspects for Men’s Health…………………………….……………….....6 3.1 Quality, core, actual and augmented aspects of the brand…………………………..6 3.2 Branding of the Product……………………………………………………………..6 3.3 Packaging and labelling………………………………………………………….…..7 3.4 Price of brand, price strategy and comparison with Men’s Fitness………………….7

In the competitive climate that marked the Cold War, these startling statistics launched a new campaign among U.S. political leaders to promote health and fitness among the nation’s youth.

The 1960’s and Beyond and Today

President John F. Kennedy was a major proponent of fitness and its health-related benefits for Americans of all ages. Kennedy prompted the federal government to become more involved in national fitness promotion and started pilot youth fitness programs. There was more focus on disease prevention with necessity of providing science that studies the patterns, causes, and effects of health and disease conditions in defined populations to support the benefits of regular exercise and health.

Today, Worldwide people, governments, and scientists still try to improve and learn more about health and fitness and is now become really popular and a priority for everyone with many organisations all over the globe base their business around health and fitness. At the moment Obesity is a major a problem globally and is massively promoted this for the health and well-being of

3.5 How it is promoted

It is promoted with its magazine cover, which is made to look appealing to the consumer with usually a man with a fit body and main topics and inclusions in the magazine that would interest them to becoming like that and knowing more for their own health benefits. They are not really promoted through the mass media other than some advertising through social media and their own website. They have not aired any T.V advertising at the moment. The Magazine is also placed with the Sport and active Magazine’s in the store which helps to promote its self to active