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The customer service strategy of Mcdonalds
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Memo on McDonalds
509 Words2 Pages
Recommended: The customer service strategy of Mcdonalds
MEMO
TO: Jim Wilson, Regional Operations Manager
FROM: (name), Mid-Atlantic Regional Shopper
DATE: April 15, 2003
SUBJECT: McDonalds Shop Report
In response to your request, I investigated the (insert area location)McDonalds, located off of Wisconsin Avenue. After analyzing the behavior of the employees, I noticed some policy issues that should be addressed. Included in this report are a few steps that could be taken to improve the location and increase overall customer satisfaction.
EXTERIOR OBSERVATIONS
I arrived at the Wisconsin Avenue McDonalds at approximately 1:00 PM. I wanted to observe the location during peak business hours. Upon surveying the exterior of the restaurant, I noticed a substantial amount of garbage drifting in the parking lot. The majority of this garbage consisted of McDonald's paper products, such as wrappers, containers, napkins, and soda cups. In contrast to the poor appearance of the area surrounding the building, the windows and doors looked exception...
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