Memo Case Study

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In the memorandum from the business manager of Happy Pancake House restaurants, it is stated that due to the fact that the minority of the customers noticed that the company replaced butter for margarine it could be assumed that the majority of customers are indifferent if they are served with either butter or margarine. According to the memorandum, it is clear that the customers do not distinguish butter from margarine or they use the term butter to refer to margarine. Although, the explanation provided by the manager could be true, it would be necessary for the business manager to provide additional information in order to support his main conclusion which is that his customers are indifferent towards either margarine or butter. Since it …show more content…

In the memorandum it is explicitly assumed that the fact that only 2 percent of customers complained could evince that the rest of customers are happy with this change. This presupposition cannot be warranted since it is the memorandum does not provide any further about the customer's perception of this change. Therefore, it would be plausible that although the majority of customers did not complain, they might have noticed the change and could have decided to not complain. As a result, the presupposition that this replacement was harmless for the restaurant customer base could be misguiding. In order to properly evaluate the impact on custumers, the manager should comission a study to measure number of customers that went to the restaurants before and after the replacement of butter for margarine was …show more content…

Therefore, the assumption that this change is harmless for the customer base could be wrong and could cause further damage in the restaurant's reputation within its customer base. It could be naive to assume as stated in the memorandum that customers cannot notice the difference of this two products. Therefore, the manager's presupposition could be ingenous and if this new policy to treat different ingredients such as butter and margarine as they were the same could drive the restaurant's customers away in the long

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