Melody Peterson Creating Disease Analysis

analytical Essay
733 words
733 words

Creating Disease: The Business of Temporary Fixes In Melody Peterson’s “Our Daily Meds” , the history of marketing and advertising in the pharmaceutical industry is explored. The first chapter of the book, entitled “Creating disease”, focuses on how major pharmaceutical companies successfully create new ailments that members of the public believe exist. According to Peterson, the success that these drug manufacturers have experienced can be attributed to the malleability of disease, the use of influencial people to promote new drugs and the efficient usage of media outlets. “There is no real definition for disease. ” This is a claim that Melody Petersen makes in her book. Most would define disease as an abnormality in regards to health. This seems logical, but it leads to the following question : what is “normal” ? What is the definition of healthy? Asking major pharmaceutical companies these questions will most likely lead to the following conclusion: disease is malleable. In other words, it is open to a certain level of interpretation. According to Petersen, giant drug manufacturers consider disease to be a business. Thus, they create a market out of people’s physical or emotional shortcomings. In 1998, Pharmacia, a large American …show more content…

In this essay, the author

  • Analyzes how melody peterson's "our daily meds" explores the history of marketing and advertising in the pharmaceutical industry.
  • Explains melody petersen's claim that there is no real definition for disease.
  • Explains how pharmacia used physicians to promote its products. in the mid-1990s, doctors who were unsatisfied with their income were attracted by high salaries offered by the drug industry.
  • Explains that newspapers such as the new york times published articles about "diseases" and their effects on everyday people, and pharmacia used opinion polls and surveys as statistics.
  • Explains that disease creation is a progressive process, one that begins by finding the need. the idea of finding cures is nonexistent within the pharmaceutical industry.
  • Asks: does medical marketing use the fear of illness that most people in society experience? can education reduce the vulnerability of people at the hand of the pharmaceutical industry?

Newspapers such as the New York Times published articles about “diseases” and their effects on everyday people. In the case of Detrol, reports of middle-aged people constantly having to empty their bladders lead many Americans to question their habits. Pharmacia used opinion polls and surveys as statistics, and several reporters used these surveys in their articles . Although the FDA warned Pharmacia that their statistics did not have evidentiary support, the drug company continued to sell the disease and the drug to the American public. Companies such as Pharmacia were ruthless in their quest to sell their

Get Access