In fact, even the investments have been concluded, the positive impacts will remain. The three of the world class sport in 2014, they will have a huge impact on its society. The world class sport will help the host country GDP increase, for example, In Glasgow, the Commonwealth Games be able helped keep the city moving and increase GDP through a difficult economic period（Glasgow City Council）. And The World Cup’s direct impact on the Brazil GDP is estimated at R$ 64.5 billion, we can see the table, the mostly benefiting from the world cup will be construction, food and beverage, business services, utilities and information services. all these areas will increase by R$ 57.217 billion and the latter an further R$ 4.4 billion, And civil construction also will achieve an additional R$ 8.14 billion（Ernest and Young）.
Sport tourism like any market, continues to change and evolve based on internal and external forces. Playing Host in Sport Tourism The Power of Playing Host is an article that I found that closely relates to chapter seven from our text book. The article sheds light on sport tourism today, as well as, how to win by hosting, how to score points while doing so, and the key factors in building and engineering success once sport tourism has been implemented (Mendiratta, 2010). Overall, according to Mandiratta (2010), if done properly, becoming a host to a megaevent can result in tremendous gain for the location, followed by a new found legacy within their tourism sector. Gibson ( n.d. , p. 143) claims, that sport tourism has five themes; time, space, motivation, form of activity, and behavior.
Every destination has a unique mix of characteristics, which are determined by its geographical location, culture and history (Getz, 1997). The major sport events are mechanism for urban regeneration because they create opportunities for host cities to present a new and exciting image of itself to the world (Harvey, 1989). The strong growth of the sports event industry is part of a general economic change. Whereas the economy tends to be more product base, it is increasingly becoming service based. This is the reason why governments increasingly use events as economic development strategies.
Event tourism is an increasingly growing market of the tourism industry which can hold major economic and socio-cultural implications for both the host destinations travel and tourism benefits and also the event. Event tourism can be defined as the ‘systematic development, planning, marketing and holding of events as tourist attractions’ (Hertanu & Boitor, 2012). Event tourism can be attained in many forms ranging from corporate event tourism which comprises of events generally of a business nature including but not limited to seminars and conferences, trade shows and executive retreats/incentive programs to public events which comprises of events mostly targeted at the general tourist consumers which include events such as sporting events
At present times, events have grown in popularity to such a scale, that it is now a global industry. There are different types of event, which include social life cycle events, sporting, cultural, business and fundraising. Events can be divided in terms of size and the impact they make on society economically and socially. These are called Hallmark, Mega and Major Events. A hallmark must earn its name.
As the largest sporting event in the world, the World Cup embodies the best attributes that lead people to love the sports they watch and play. Sports stimulate national economies, lead people to experience other cultures through international competitions, and promote world peace by bringing nations together in friendly competition. Even though some people disagree with these points by assuming sports are a waste of money, put athletes at risk due to injuries and while playing in other nations, and causing disagreement between countries. Evidence will be provided to show that sports have a positive impact on society. Sports stimulate national economies when there is an event hosted within the country.
McFarlane & Freudmann (2013) state two types of infrastructure, underground infrastructure not visible to guest and visible infrastructure that visitors will see. Both are important to a mega event but both require different approaches. The legacy of an event is the key to infrastructure planning, if as mentioned if governments have clear goals for the long term, mega event can be the catalyst for bettering there nations. As stated Brazil and the city of Rio has struggled with poverty, crime and unemployment for a decade. The nation has used the Olympics’ as a way to improve infrastructure and force change.
It is the strategic alliances of organizations to strengthen its economic power to keep international markets, to maximize profits, or to achieve its expansion around the world. Its purpose is for companies to become Multinational companies or now known as transnational corporations. On the other hand, organizations are trying to increase the popularity of their league and product world-wide. But, how would they do it? Some of the techniques are "broadcasting, licensing and merchandisi... ... middle of paper ... ...allow the people from different countries to share their culture and unite through different sports.
The benefits to be gained are that local communities as suppliers of services and goods obtain increased business. When the world cup was hosted by Japan it brought in a big influx of foreign currency, tourists and additional spending on goods and services. Large sport events such as Wimbledon or the European championship has a similar effect as a multiplier effect. The economic situation of British football has changed massively in the last ten years: what was a hugely under-capitalised industry at the end of the 1980s (that operated on very tight margins and often had to endure enormous losses) has been transformed into a multi-million pound business where the maximisation of revenue and profit are key strategic objectives for clubs and associations alike. (http://www.liv.ac.uk/footballindustry/ninetieshtml).
Hosting the Olympics improves ¬¬transportation systems, employment rates, economic security and so much more. It also helps advertize the benefits of the host city, raising the public’s interest in future tourism. That future revenue would be generated in travel costs, hotel accommodation, restaurant patronage, taxi fares, and other tourist’s attractions. Hosting the Olympic Games also has an impact on the stock market. It raises the international profile of the host country.