Media fuels this unrealistic image and convinces women that in order to be accepted and considered beautiful, you better be fat-less, have silky hair and a flawless complexion. Unrealistic media images of women are so prevalent that it seems that females who fulfill such a standard are more the norm than the exception. The Cultivation theory argues that images that portray women who match the sociocultural ideal of beauty are extremely prevalent in pop... ... middle of paper ... ...ded) to possess society’s sick vision of beauty. Due to the portrayal of specific beauty standards in the media, women have re-imagined true beauty, causing drastic impacts that affect the lives of women both physically and psychologically. In order to reach the societal standard of this “ideal body”, women of all ages go to drastic measures to achieve it (extreme dieting and plastic surgery).
Women are bombarded with a constant stream of social networks and media paraphernalia telling them how to look and how to act. They then develop a socially based view on their appearance rather than an individually based one. While displaying some good qualities, media has an overall negative impact on women by creating problems such as a desire for conformity, eating disorders, and body dissatisfaction. Media has a heavy influence on women’s perception of themselves and conforming to the world has grown into a normal occurrence. Girls want to be deemed beautiful by society so badly that they will conform to any idea presented by the media (Piercy).
As body image start to change rapidly it becomes more of a problem for girls in society today to become comfortable with their bodies. Women across the world have become more aware of their body image due to the increased of beauty standards around them. This leads to them having dissatisfaction within their bodies. Women The self assessment of body image is caused by the beauty standards in society. This causes many problems within women physiological state.Body image being promoted in an early stage of teen development has a big impact on developing teens because they are more likely to view themselves like the images being promoted on social media or with their icon they they look up to.
In today’s generation, girls are given high expectations which they are required to live up to. As shown by the media, if a girl is not thin, tall, or tan they are usually not considered to be beautiful. According to, Are Women Portrayed in the Media? It is stated, “The media sells an image of what they deem to be the ideal women; young, tall, thin with the perfect proportions, hair, skin, and teeth. Everywhere you turn we are bombarded with unattainable images which models are manipulated in some cases.” (StudyMode.com).
Many girls and women have experience an obstacle and source of distress from this because they are trying to achieve the ideal body to girls and women living in the West and around the world. In the Western world, women are identified with their bodies socially. Rice (2013) says that the western culture devalues the physical features and abilities have a huge impact on our sense of body and self. As young girls become teenagers, they begin to change their bodies with many of the body project. They no longer care about have fun, they care about fitting in and have the perfect body, no matter what it takes.
There are so many forms of propaganda that surround our lives on a every day basis, and these negative messages persuade and shape our thoughts of perfection, of who we are, and who we ought to be. The beauty industry and its’ advertisements is one type of propaganda that ultimately characterizes the way we think of ourselves. The media is relentless in reminding us every chance they get why women need to be perfect and what we need to achieve that. There is endless pressure as women to have a perfect body and appearance. The beauty industry’s aim through advertisement is to make women feel as if we need to buy the beauty products in order to look and feel like the models on television, magazines, and in commercials.
Furthermore, these same girls are resorting to extreme methods in order to feel like they fit in such as taking unhealthy weight loss pills and developing eating disorders. Advertising has caused more harm than good in this particular situation by compelling girls to feel like they cannot be themselves. Even fashion trends have added to this downfall of women’s individualism. Teenage girls feel the need to match the current fashion trend, no matter how expensive, just so they can feel the same as everybody else. As Andrew Delbanco explains in his work, The Real American Dream, consumer culture has the power to “evacuate the self” (105).
Body image for women has always been stressed for them to look a certain way and to try obtain “physical perfec... ... middle of paper ... ...deva, 2012). These results show a small part of the media's effects on the mindset of women. You can perceive yourself as something your are not, because of the things you are exposed to. The mass media plays a large role in shaping a teenage and adolescent girl’s body image. By pushing an ideal body type that is uncommon and untrue to life, girls strive, and struggle to obtain this image.
Media Affects on the Self- image of Women When you first glance at this article, you might say to yourself “I know what women in the media is about, it's stereotypes and sexism.” What you probably don’t know is that however subtle, these visual cues are affecting women individually and collectively, in how they view themselves and other women. Relationships are a fundamental aspect of women’s behaviorism and advertising exploits this. It turns people into objects and offers products as a replacement for human contact, producing serious affects on the self- image of women and adolescent girls. Young women aged 15 to 30 are a prime industry target since 80 per cent of all consumer products are purchased by women in this age group. Advertisers spend large amounts of money on psychological research and focus groups, and what have they learned?
The portrayal of these women on TV sends a message to young females that confidence is fun and sexy, but you can only have it if you are extremely thin, busty, and beautiful like the displayed women. The commercials for the new line of bras could have easily been made to promote the love and appreciation of all women, despite their shape or size, but it chose to reinforce the unrealistic standards that the typical media source holds. It is images and ads like these that create inward negative feelings in young women. Self-esteem is considered to be a “positive or negative attitude toward… the self” (Clay 451). Negative attitudes in young women can stem from a variety of internal or external forces.