Media in the Society

547 Words3 Pages
Media in the Society The European Football Competition ‘Euro 2004’ generated much media attention. This essay will compare the way ‘Euro 2004’ was portrayed on the front and the back pages of the ‘News of The World’ and ‘The Observer’. Newspapers provide daily or weekly publication of news reports to a general audience. Traditionally tabloid newspapers have been half the size of a broadsheet paper and have a reputation for focusing on more garish news and celebrity affairs. However, broadsheet newspapers have a more cosmopolitan and worldly-wise approach to their stories and in the last few years The Independent and Telegraph have published tabloid sized papers which have proved very popular especially for people who read the news and commentary travelling to work by transport like The London Underground.. When looking at the tabloid newspaper, ‘The News of The World’ the reader can see the jingoistic approach, as the whole colour scheme is red and white, the colours of the English flag. The aim is to evoke the reader’s feelings of nationalistic pride in Britain. Unfortunately this is reinforced by also stirring up negative feelings towards people of another nationality. The headlines in ‘The News of The World’, have many puns with sexual innuendoes usually of the crudest kind.“We’ve got the balls,” is the main headline on the front page which is an example of the sexual references used. ‘The News of The World’ also sexualises the football tournament by including, on the back page, the glamour model Jordan, posing with a cross of St. George painted on her naked body supposedly uttering the double entendre “Don’t miss le big one!” The headings and subheadings on the tabloid have an extensive use of the graphological features to make the text more noticeable. Nevertheless, the stories are short and brief and some are broken up by crossheads. Other stories featured on the front page such as Paul Gascoignes cocaine habit is given the informal headline of; “Gazza: my secret cocaine hell,” thus trivialising the complex issue

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