Media and Society

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Media and Society

Does society influence media or does media influence society? In a

modern world, dependent on continuous communication this is a very

important question. If the world were not dependent on communication

over large distances, schooling on a mass basis would not be possible

or necessary. Most knowledge in traditional cultures was local

knowledge, (Geertz 1983) traditions that were passed on through a

local community, a very slow and long drawn out process. Today we live

in the "Whole World" in a way that would have been inconceivable to

anyone who lived before the 19th century.

[IMAGE]

"We are now aware of news and situations thousands of miles away, all

due to e-communications making such awareness almost instantaneous in

the 21st Century. Rapid transfers and e-communications have greatly

intensified global diffusion of information." (Anthony Giddens

Sociology 1995)

[IMAGE]

Society today loves stories produced by mass media; sudden death,

scandal, and happy endings enter our ...

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