Media Technologies

1770 Words8 Pages
INTRODUCTION: Audiences from different parts of the world were able to experience the atrocious event of the 9/11 attacks in New York as it happened live, from their homes. The media can create an experience of being in two places at once at the same time and allows us to experience the incidents occurring in a place separate from the environment in which we are present. Events, which are mediated, also influence our perceptions of the event by structuring our experience of the time and space in relation with the actual event. The dimensions of time and space in our everyday life have also been altered with the presence of social networking sites such as Facebook and Twitter, which act as virtual spaces in which we can communicate to individuals and groups from diverse cultures and across various geographical zones and broadcast the message to all at the same time. Media technologies do construct our experience of space and time, but one can argue that it also destroys the experience. By giving us a sense of space and time, which is not our physical reality, do media destroy our familiarity of our actual environment? Media gives us the awareness of connecting with people from all over the world, whether it is by being part of an audience of a certain event or belonging to community on the Internet site, which has millions of members, but is it the same experience as meeting and conversing with someone face to face? This essay seeks to understand the how media technologies shape our experience of time and space. It first comprehends the role of the Medium in our lives, by reading McLuhan who created groundbreaking theories of media. Shaun Moores’ “The Doubling of Place”, and Lang and Lang’s observation of MacArthur Day in Chic... ... middle of paper ... ...e was almost complete freedom to cameras in accordance with such judgements. The view, moreover, could be shifted to any significant happening, so that the technical possibilities of the medium itself tended to play up the dramatic.” (Lang and Lang, 1969: 551) The spectators hardly got the chance to get a glimpse of MacArthur, whereas the television viewers felt like they had a personal relationship with him due to the selective shots of the camera and the commentary which detailed on the various features of MacArthur. This event may have been more enjoyable to the spectators if it was not choreographed to be a media event. The media audience were kept in mind but the spectators were forgotten. The media engineered the event just so that the audience enjoyed it. It simulated the event, making the content it delivered and the feeling of attending the event, unreal.
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