Media Technologies

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Recommended: Social impact of media to the process of globalization

Globalisation can generically mean the vast political and financial interactions done on a global scale these interactions tend to be on an international level. For the sake of the essay we will refer to globalisation as being defined as; ‘…a great deal of different things, or perhaps multiple manifestations of one prevailing trend. It has become a buzzword that some will use to describe everything that is happening today in the world ’ Simon Jeffrey, (guardian.co.uk)

In this essay we will be looking at the media’s reaction to the growth in cultures, attitudes and perspectives. With the rise in media technologies there has been a huge influx of choice, we will look at the factors that have determined these choices (and try to see if there are any particular differences).The increase in the use of the digital and interactive medias has induced a ‘consumer control’ phenomena in relation to the delivery of items like the news or sources for current affairs. Sources of media have adhered to be ever more easily accessible. We can even go as far as to say the likes of mobile communication networks have also played a formidable part in the accessibility of available Medias. Mobile internet has sparked another phenomenon in relation to available Medias, the implementation of social network sites like YouTube has made broadcasting medias easier and allowed the concept of ‘consumer control’ to develop more. The consumer is able to allocate which Medias they are to consume as well as broadcast for others topics of their interest. Millions of videos have been uploaded onto sites like YouTube, where the consumer can simply type in the specified field to which is of interest to themselves and a huge comprehensive list (generally) of video and...

... middle of paper ...

...07)… Cambridge University Press

• Hirst, Thompson & Bromley; ‘Globalization in Question ‘ (2009)… Polity Press

• Lash, Scott and Lury, Celia; ‘Global Culture Industry’ (British Journal of Sociology) (2008)… London School of Economics and Political Science, Polity Press

• Laughey, Dan; Key Themes in Media Theory (2010)….MacMillan

• Marx, Karl; ‘The Communist Manifesto’ and ‘A Contribution to a Critique of Political Economy (1859)….(1978)Oxford University Press

Websites;

• www.guardian.co.uk/world/globalisation

• http://www.guardian.co.uk/world/2002/oct/31/globalisation.simonjeffery

• http://www.kaltoons.com/wordpress/wp-content/uploads/2009/06/biz-in-usa-cover-web.jpg

• http://www.trendquarters.com/images/trends/body/soft-mohican/body-softmohican-lg1.jpg

• http://walmartwatch.com/img/blog/china.jpg

• http://www.worldmag.com/images/content/radicalism.jpg

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