Media Respentation: The Impact Of Media Representation In The Media

The producer is the one who is responsible of producing media show or program to its audience. The relationship between producer and audience is much more complex than looks on the surface. The media producers have specific tasks to complete and he expects public to take material from his produced show and programs. Each and every producer take into serious consideration to his audience he attempts to gain their psychological, social and political background and he devises likewise strategies in order to affect them with his productions in an effective way. His audiences are their receivers and he is tasked to make such show that may implement set opinions over public mind. Producers engage in the task of producing such type of content which is according to the ideology or opinions set by powerful group or hegemon. The producers are the facilitators of the process of ideology and opinions implementation (Flandreau, 2016).

Effects of Media Representation

Media representation can be defined

The current media has been receiving instructions from some powerful sources and tend to comply with their orders by different representations such as commercials, news, talk shows, and reports and so on. The readings of the both writer almost refer to same thing but, however, their referral to influential source are different and in the current view of media, Mills describes best current media environment. There are reasons for this as there is strong evidence that hegemony practices take place and they use media to implement their culture, ideology and philosophy. But, in the view of current environment, it can be observed that things have changed and hegemony groups have been replaced by powerful elite groups which may include politicians, military, bankers, industrialists and so, who are exercising their power to inject their opinions upon people (Flandreau,