The Importance Of Media Relations

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1. Media Relations (Body) For years media have been known for its intrusive methodology towards informing the general public of the up-to-the-minute news bulletin; conversely enough many would proclaim that the relations that derives from the media has been known to create tension and despondency as well as relief and elation. Media relations has a tendency to be viewed as being double-sided; that is because if used properly, it will openly reveal the importance’s of having a hospitable and plainspoken media relations; whereas the causative effects of negative media relations have been known to create animosity and argumentativeness amongst political viewers. The big picture is media relations encompasses the functionality and working with …show more content…

Social media contribute to significant changes within corporate arenas of citizenship; social media contribute to significant changes within public arenas of citizenship (Whelan, Moon, & Grant, 2013). It will be relieved that information and communication technologies establishments retain significant capabilities with which to empower individual inhabitants to partake within public arenas of social conscience. i. Communication methods (Secondary Idea) In the world of business today we have many ways to communicate through technology. Face-to-face meetings are no longer a necessity to accomplish work tasks efficiently and effectively (Flosi, Fraccastoro, & Moss, 2010). ii. Dialogic communication and media relations (Secondary Idea) Media relations is essential for maintaining dialogic relationships between organizations and their key publics. In the context of NGOs, media relations is a tool that brings together like-minded individuals and groups to articulate: pressure governments and represent interest group needs (Seow & Desai, …show more content…

Military media relations (Secondary Idea) The nature of these institutions, firmly embedded in society, imbues the military-media relationship with power. Because the nature of the Turkish Armed Forces’ relationship with society is organic and one of an admired authority, when they speak, people listen (Wuthrich, 2012). v. A relational perspective on media relation strategies (Secondary Idea) The diverse circumstantial arranges for a better understanding media relations crisis nationwide. Media relations guidebooks often emphasize the importance of access. In an effort to improve reporters’ access to the government 's decision-making processes and government-related information, the government holds press offices, news conferences and background briefings (Zhang, 2012). 2. Conclusion (The conclusion should be written out. It should summarize the major points of the paper that support the thesis. It is difficult to write a good conclusion without a good thesis

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