Having your business displayed on the web can attract more viewers because of the web is very popular. According to Dennis McCafferty in the “Brave, New Social World” “Many adults use social media to open up their business on many different levels”. (McCafferty 176). In this reading, McCafferty spoke about how social media increased the value of business a... ... middle of paper ... .... As you can see there are two sides to the idea of social media and how it affects the world today. With all the positives and negative affects it really is up to the individual to use the social media sources wisely.
It also became viral, because it brought a lot of happiness to the people. (http://www.1stwebdesigner.com/design/youtube-viral-marketing/) As we can see social media such Facebook and YouTube are having a big impact on consumers, on how they receive messages. Today, it is much harder for marketers to control public perception of their brands. Social media gave an opportunity to users to talk about products twenty four-seven. So rather than ignore Facebook and YouTube as something new and unknown companies should use it as a great opportunity to make their products more interactive.
Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to consumers. Social media “is one of the fastest growing and most promising strategies a business can employ to boost sales and conversions” (Adobe). As social media continues to grow as a marketing tool, more and more companies have incorporated social media into their daily business activity for brand awareness, target market reach, business expansion and customer interaction. The use of social media substantially helps gather all types of fans of a brand or company together and allows them to interact and cooperate with one another, create an identity and communicate their interest for this specific brand or set of products. Take for example Kraft Foods campaign for the one hundredth anniversary for Oreo cookies.
Consumers have a bigger voice these days and this is the major change in consumers due to social media. This is because social media provides credible information to the consumers. Consumers have increasingly unrestricted time and space for sharing timely and frequent information about the products and services as per the developments in the
On the other hand, social media not only gives you the information, it also gives you the power to communicate your own thought. This is an exciting time to be a young person in this era. With the advent of mobile phones and growth of social media platforms, it’s not only much easier for the youths to access the media more easily and quickly but also it’s much easier to create or capture content and share it. If you think about the youth of this era, the music that they listen to or the dress that they wear or the way that they talk; there’s a very good chance that he or she has picked it up from Facebook. It might seem from the outside that social media is all about kids updating their statuses or tweeting each other, but in actuality, it’s much more than that.
The internet has changed the way the world particularly teens view information and their behaviour when relaying the information they receive. The entertainment industry is effected by how teen relay details over the internet and whether they choose to share it with others in a positive or negative light. The effect social media and teen culture have on the entertainment industry can have both positive and negative impact. With the growth of these networks the more positive impacts it has on the industry. The first point of this essay relates to how technology has changed and how teen culture is changing because of social media platforms.
“Teenagers use social networking sites as a place to express themselves and experiment with their identities.” Consequently, in this day and age, it is easier for teenagers to express themselves through their social media profiles/pages. Moreover, reading and exploring other peoples profiles can form and shape the minds of today’s youth. Oftentimes, we are influenced by our surroundings. Today one of our biggest surroundings is the mass media. Whether we choose to believe it or not it takes over a large portion of our lives.
It is also very prominent in the lives of the upcoming generations. An article from Gulf News states that 64% of Arab youth use Facebook and social networks to interact with friends and others (Reporter and De Leon 2013). The issue that arises is: Has the increased engagement in social media among the Arab youth influenced their views of society and their culture? Social media is increasingly popular amongst the youth of today as it provides a platform to communicate, produce, share and exchange ideas at rapid speeds. The global impact it has is tremendous.
With the internet being a major source for information, it is evident that people will turn to this medium when searching for a specific thing. This superhighway of information allows for instantaneous exchange of material to and from any part of the world. Social networks such as Facebook, Twitter, and Instagram, are excellent in enhancing the interaction and social dimensions of mass communication. Technology is constantly evolving. Nowadays we are so connected with the media, which has made a huge impact on our daily lives and the way we interact with each other.
BACKGROUND AND OBJECTIVES In the Digital Age, information about candidates and political parties is now more spontaneous and accessible to the electorate. This has been further magnified by technological developments that made possible the immediate transmittal and multiple distribution of any type of information particularly through the internet (Terranova 2004). This phenomenon in the information age creates a knowledge-based and informed electorate making it easier for voter’s to understand candidates and a candidate's job to inform voters easier as well. Mobilization is also an integral ingredient in winning elections. Candidates in recent elections have extensively utilized the internet to rally their cause, not only aimed to protect their strongly affiliated voters but also to fortify their hold on vulnerable voters as well as to attract the undecided voters.