In the media crazed society that we live in, with or without our knowledge we are constantly being influenced by our everyday surroundings. Just as we are persuaded by political campaigns, swayed by news coverage and pressured by marketing teams, we are equally impacted by social media. The main purpose of social networking is to share content and interact with other online users. Online interactions have become just as frequent in ones day than face to face interactions. Many wonder how this affects our communication skills and what this means for our society.
Also strengthen public relations with the young generation and continuous communication and exchange of ideas and opinions, including, for example, communicate via messages, pictures, or Videos through the Internet using some programs such as facebook or Twitter. Media nowadays is influencing all people almost every hour of everyday. It is an unbelievably strong force that has very few limitations. The force of media is changing the way we live our life, it seems that no one can go a whole day without knowing what exactly is going on around the world. Like it or not, media is more influential than the President and will continue to be until the world is changed.
The new media theory is an idea of Mark Poster heralds. The theory indicated that we are entering a new stage in media because, interactive technology and the constant usage of the Internet. The “new media theory” is changing society more than anyone would have ever imagined and is transforming our society. The new media is also taking over and shunning out various other ways many may have once used to receive cover from the media. However, the new change is constant and can be perceived in many different fashions.
This protest started from a single Facebook event, named “Protest Against the Ruling Made for Quader Mulla”. From that, it has grown exponentially and now it is considered a milestone in our nation’s history. From the above example we can see that how social media activism can influence thousands of young minds with ease. Youth today have the opportunity to use media is ways that couldn’t have ever been imagined 15 or 20 years ago. We now have the tool to use social media safely, to analytically scrutinize the messages that are being convened to us from various sources and learn to construct and share our own skills, thoughts and knowledge on our own terms.
“All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy” (Don tapscott, dontapscott.com). Social media are websites and applications that are being used for social networking. Social media is continuously growing with every single update and every new social network that has been created. Social media is changing the way we communicate. It is being used in a large variety of ways at an incredibly large rate.From talking over a social network like Facebook, Twitter, Imessage and sms, to advertising all different kinds of products over the world wide web.
This is changing the new media culture from top to down. We have already seen so many changes in todays world, all these websites like Vimeo, Youtube and many more have already created a heavy traffic on internet. Technology has opened all the doors for the young generation to create, share, download, and get new vision. Social media is also contributing a lot in this change. People have started realizing that so much involvement of technology is leading them towards aggressive individualism, which is gonna be a big problem in future.
New social media, such as Facebook, YouTube and Twitter with their “premise of increased engagement, a radical change from mass communication to interaction, from information transmission to dialogue” (Hoffmann & Kornweitz, 2011, p. 32) have made users to be more extrovert, provided them a link to other parts of the world or simply created opportunities to get in touch with someone they never expected before. Hence, the existence of media has plays a significant role in human life today. Thus, these changes do not only happen in today’s societies who are surrounded by technologies brought by vast growth of information and communication channels. In fact, media have revolutionized the human civilization since thousand years ago when people “had no idea about electricity or alphabets” (Hikmah, 2011). History has proved that the invention of communication tools such as printed media or telephone has encouraged people to extend their influence over people in other areas, spread their ideas or even inspired them to transform the governmental system (Crowley & Heyer, 2011 ).
There is even a website that grades your social media presence. Klout scores you on how you have impacted the online world. Companies look at Klout scores to see how knowledgeable their potential employees are. Since broadcasting our lives and creating an online network has become so popular, our lives have changed. The way we go about our daily lives has transformed, the word selfie and hashtag have become part of our everyday vocab; we have lost the need to have private lives, and are exposed to things we would have never imagined knowing prior to the social networking boom.
We live in a world that has become addicted and dedicated toward social media and it is driving America’s youth into the ground. Teenagers and adults are so wrapped up in social media that is runs their lives every day. Constantly people are checking their phones for the latest on social networks. They have to see pictures, tweets, statuses, comments, likes, and the list goes on and on. Social media is becoming the focus point in the modern American society that it is beginning to control people’s social skills, communication skills, and their livelihood.
As such, online social media poses an imminent danger to society as it blurs the line between private and public information, creating an obsession with sharing one’s personal life online. Most common among young adults and teens, social networking plays a significant role in the social lives of adolescents. The teenage years are “a time of identity formation and role development” (Pew Internet and American Life Project 11). Online identity among friends and peers has now become as significant as one’s own personal identity, in that online information can be seen by many and online interactions have become a primary source of communication. As a result, teens tend to concentrate greatly on social life and now a majority use social networking sites and other social media as an outlet for this personal growth.