Many women who expose themselves to the unrealistic standards of the media often idealize, covet, and become very insecure. The many women who do not expose themselves would influence others to perceive their physical appearances as beautiful. “Many popular magazines for females tell women to focus on their physical, outer attributes (i.e. body shape, muscle tone, bone structure, hair, makeup, clothing, etc.) and rarely mention the importance of being smart, sophisticated, funny and/or possessing many other positive attributes that have nothing to do with physical attributes” (Sparhawk 1).
Sometimes they sell addictions” (Kilbourne, Beauty and the Beast). When the average person is bombarded by 2,000-3,000 ads a day (Kilbourne, address), it is impossible to remain unaffected by the aforementioned concepts and stereotypes (Still Killing Us Softly, video). Ads use insecurities to promise betterment with the purchase of a certain product. They are breeding grounds for stereotypes; most, if not all, are negative. They provide impossible body images for women to strive towards, and sadly, many women do.
In today’s society mass media creates unrealistic body images of women not ever being thin or flawless enough. Advertisements of this “ideal” body image affects how many women view themselves and how they think they should look. Advertising companies overly edit and photoshop images of women to create the so-called perfection that is the norm for the advertising world. These images of the “perfect” body send negative messages and create insecurities amongst many women. As the mass media uses unrealistic models to advertise its products and services, this sets the idea that the “ideal” woman must been unhealthily thin and blemish free.
This has led to a public outcry against impossibly thin, airbrushed models and a demand for more honest advertising. The movement toward “body positive” advertising is a response to the damaging eff... ... middle of paper ... ...ove, it still rejects older and disabled women as beautiful. It also renders women with imperfect skin or tattoos as unacceptable. Although Skinnygirl claims to show the average woman in their advertisement, they still only represent a limited demographic. Although presented as body positive, Dove, M&S and Skinnygirl’s advertising campaigns using “real women” still subscribe to existing beauty standards to maintain firm body margins and reject certain body types as beautiful.
Magazine advertisements of the shape or size of a woman’s body, photographs of famous actresses, and television characters are the leading forms of media that influence how women view ideal beauty (Myer and Biocca). All these types of media persuade girls to think they need to have the perfect body. It is one thing to want to be beautiful, but it is another thing entirely to have the media make the standard of beauty unrealistic. Unfortunately, low self-esteem and depression are frequently found in adolescent girls. Self-esteem is the confidence which someone has in their own abilities.
While trying to live up to the specific beauty standards that are proliferated through the media by society and culture, a woman’s life is often impacted drastically both physically and psychologically. What remains similar between the bodies flaunted across the media, is that they all possess popular standards of some kind of objective beauty. Women have an aptness to fall prey to advertisers and somehow unknowingly accept the creation of such standards for a woman’s body that is unrealistic for the majority of society. Slender, good-looking models are so prominent in today’s culture that chronic exposure to them reinforces a discrepancy for women between their actual body and the ideal body. Media fuels this unrealistic image and convinces women that in order to be accepted and considered beautiful, you better be fat-less, have silky hair and a flawless complexion.
There is a reason why the quote, “Beauty is Painful” is known in today’s society. This quote was not made up just for an expression. There are women all over the world who has a different portrayal of beauty and its true meaning. Not all women love their bodies, and not all women have the perfect physical appearance. In today’s society lots of women believe the true portrayal of beauty is a low BMI, narrow hips, prominent bust, and hair-less genitalia.
Advertising has negative impact on society based on body image because the media shows body image that is unrealistic and impossible to obtain. Many women look up to these images and try to achieve the same body. Some excise excessively and starve their bodies. Since the bodies seen in ads are almost impossible to have, it could lead to depression and hating oneself for their own body. The media are filled with beautiful women with slender bodies and face caked with makeup.
Society has set certain stereotypes to girls and women about what it is considered to be beautiful that girl’s focus more in their appearances than in their internal selves. Every girl deserves to feel beautiful because they all are, but how can girls think that they are beautiful if there is always that constant reminder of what being considered beautiful is. It is often seen on TV various shows where little girls are being judged by the way they walk, turn, how their makeup and hair is done and what they are wearing, and obviously their beauty. Society has set such high standards of what is considered beautiful and girls are being the victims of those standards. Girls now feel that they are not beautiful enough because they do not meet those standards such as height, weight, body, skin color, and many more characteristics.
In today’s generation, girls are given high expectations which they are required to live up to. As shown by the media, if a girl is not thin, tall, or tan they are usually not considered to be beautiful. According to, Are Women Portrayed in the Media? It is stated, “The media sells an image of what they deem to be the ideal women; young, tall, thin with the perfect proportions, hair, skin, and teeth. Everywhere you turn we are bombarded with unattainable images which models are manipulated in some cases.” (StudyMode.com).