Media Ethics and Their Relation to Business

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Media Ethics and Their Relation to Business

In this world, there is an obvious connection

between the media and its involvement in business ethics. No matter what the form of media looked at, they all have the ability of being either an aid to business’s success or a detriment. The press and the media are responsible for reporting news, issues and events as clearly as possible. Any distortions can cause the message being sent to be misinterpreted or completely wrong.

News organizations are given a responsibility of representing the public interest. In order to gain the public’s trust, such broadcasters are required to work within the parameters of ethical and responsible new casting. No matter what the issue, company or news being reported on, every media organization works off of a Code of Ethics. This is a sort of safeguard to the honesty of the organization. It demands truth telling, privacy of individuals being documented, and avoids the many conflicts that could possibly arise as a result of misinforming the public.

Stylebooks are also used in order to form a generalized style of writing to allow for easy read through, from one writer to the next.

There are many different kinds of businesses in this world. The successes of these businesses are primarily as a result of their reputation. The media winds up being a medium that forms many of the reputations. The way a news broadcast, print, radio and even Internet presents a company has a great effect on the resulting emotion or feeling one associates with a business or company. This is why the media ethics are so important to the introduction, growth, and development of a company.

Large companies rely on their name in the media and are always ready to respond t...

... middle of paper ...

...not responsible for looking at various companies and reporting their findings to the consumer, then many companies would attempt at taking advantage of individuals. Companies receive the majority of their reputation, whether it be weak or strong, due to the media.

The media reinforces ethics. It is a constant reminder that the ethics in the corporate world are not to be forgotten. This is important for the sake of honest trade, consumer loyalty and the well being of all markets in the world. The individual organizations that make up the “media” hold this responsibility once there mission statement notes they have a loyalty to their reader, listener, viewer etc. Ethics and the media go hand in hand, the roles they play within each other are indispensable.

Sources

www.spj.org

www.tribune.com

www.corp.aol.com

www. fair.org

www.corp.pbs.com

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