I- Scope of the study This research examines cohesion in written media discourse. O'keeffe (2012) refers to media discourse as "interactions that takes place through a broadcast platform whether spoken or written" (Gee and Handford, 2012, p.441). Newspapers and magazines are examples of the written discourse. But, radio, television and news broadcasts are instances of the spoken discourse. Media is considered a primary source of information.
Abstract In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. As long as the newspapers, internet, network television, etc, continued to be easily accessible to the public, the media will continue to have an influence in shaping its opinions. Factors such as agenda-setting, framing and priming help shape the public opinions. Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then make them appear more salient.
Media literacy encompasses all of these factors and each are just as important to understand how the media is designed. An example of this is Gmail. Everything on Gmail was designed with certain messages in mind, and users have to know who owns the service and why they chose to layout their site in that manner. Making the constant effort to improve upon media literacy leads to a better understanding of the media and its messages. Works Cited Pavlik, John V., and Shawn McIntosh.
His famous dictum is that, ‘the medium is the message’. That is to say, society is influenced much more by the type of the media than by its content, or messages, which are conveyed by it (Giddens, 2009, p.724). We live in a society that solely depends on information and communication to keep moving in the right path and do our daily performances like work, entertainment, health care, education, travelling and other things tha... ... middle of paper ... ...edia can be in forming people’s agenda. Agenda setting is very popular with prominent people as it is a prognostic power, if people are receptive to the same media they will feel the same issues are important. This can be interpreted as receivers of information need to have a structured, well-defined scheme of information.
Societies are made up of several diverse elements, which are known to hold them together. One of those key elements is media. In today’s society we approach countless varieties of media that are constantly influencing the way individuals live their lives. Consuming media on a daily basis has an immense effect on the way people view things within society. Media consumption is described to be the usage of new media by individuals.
Mass Media is the technology that is meant to reach a quantity audience. It’s vast and extremely powerful role in today’s world as it comes in many platforms such are the television, newspapers, magazines, radio and the Internet. All these forms of media have become the heterogeneous peoples’ mainstream. It can change views and behaviors of the masses in our society and affect the results of the way the world is working. Crises in today’s world are all around us, they come in different forms and they usually catch us by surprise.
2. Features Cohesion refers to the relations of meaning within a text and determines it as a text or not. Moreover, cohesion is divided into grammatical and lexical cohesion. Firstly, the grammatical cohesion refers to the role played by grammar in linking sentences and clauses together. Grammatical cohesion is classified into reference, substitution, ellipsis and conjunctions.
As the application is to focus on written media discourse which has a great interest as Peter Garett and Allan Bell (1998) explained that "the media have long been a focus amongst those working with language and communication, as well as others working within the broader field of media studies. Bell (1995a:23) gives four main reasons for this. Firstly, media are a rich source of readily accessible data for research and teaching Secondly, media usage influences and represents people's use of and attitudes towards language in a speech community. Thirdly, media use can tell us a great deal about social meanings and stereotypes projected through language and communication. Fourthly, the media reflect and influence the formation and expression of culture, politics and social life"(P. 3,4).