Media Coverage of Canada's Literacy State

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The media coverage has been consistent throughout the last ten years. The issue receives attention from the media when their is a study released by Statistics Canada or NGOs. These studies produces reports that are covered nationally. Other parts of the issue covered nationally are events that are meant to be national such as writing contests and other events meant to be national .The rest of the media coverage is local. The issue receives attention when their are events organized around the issue by NGOs such as Family Literacy Day .A national event established by the NGO ABC Life Literacy Canada.This gives the media focus and a reason to report on the issue . The reporting on the issue has also seen a rise in attention in the last few years because of the economic down turn. NGOs the government along with corporations have connected the issue with economic development and the country being able to sustain its current standard of living .

The coverage of this issue has changed a few times in the past couple of years since around 2005 the issue has been connected with economic issues. The media coverage has shifted toward the state of literacy in the workforce and how it affects Canada's ability to compete in a global economy. A study that was reported on done by the National Literacy Secretariat said that functional illiteracy being at 42 % in the workforce costs Canada 4 billion dollars a year1. The 42% as reported is almost the same as the 40 % in a similar study done by Stats Canada in 19942. The link between poor literacy and its affect on the economy was reported on when the education ministers held a conference in 10 cities with guest speakers to bring attention to the issue of literacy...

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... the issues effects on the economy and Canadians standard of living compared with the rest of the world192021. World Literacy of Canada is mentioned for the claims it makes about the unemployed having lower literacy rates22 . Also going on to state that low literacy among adults becomes a stigma making it difficult for them to seek help because of the embarrassment23. World Literacy of Canada is also mentioned in the media in a positive way for its writing contest that it created for students in primary school all over Canada. This initiative was mentioned in the media as a way to improve the literacy of children by having them read and write stories using multiple drafts . Students were also required to have an adult assist them with their writing. The contest was reported in the media as a way for students to improve their literacy by putting it into practice24.
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