Media has the ability to not only reflect culture but to also create one. Through a series of visuals, messages, and discussions, media can form a public consensus on what comes to be considered right or wrong in a society.
Could it be argued that the current misuse of media power is the result of private media ownership? If a businessperson owned a large media empire, would they have any moral concern if their media had a negative effect on society, as long as they were making money? Surely, a government would have a far greater concern for how the generation of tomorrow was affected by the media. If the government were to control the media, couldn’t they mould the current youth into fine and upstanding citizens of the future? But what if the media businessperson somehow gained more influence than the government? What if ...
"Corporate Takeover of the Media." From Inquiry to Academic Writing: A Text and Reader. By Stuart Greene and April Lidinsky. Boston: Bedford/St. Martin 's, 2008. 931-33. Print.
All of us are sure about the mass media affects every aspect in our lives. The way in which we see our world and our perspectives are designed and influenced by the media; we are affected by what media tells us. That created two kinds of activities; one seeks for creating a better media coverage and the other group believe that the media is clearly a tool for the capitalists class (the government and the big business) to manipulate the other class to maximize their profits. Noam Chomsky, in his book Manufactured Consent, has argued that corporate ownership results in the interests of the ruling class being represented in the mass media. His theory assumes that the mere capitalist ownership of the mass media determines the content of the media. To be sure about this argument, In united states nowadays the 6 largest companies such as CBS, Disney and news crop owned the majority of media outlets. In addition to control the radio, television and newspaper; they control the advertising. Also there are other big companies; who are not involved directly in the media production; but they are major stockholders. They consume the audience and grab their attention through the
Malcolm X, a human rights activist, once said, “The media´s the most powerful entity on Earth. They have the power to make the innocent guilty and the guilty innocent, and that´s power. Because they control the minds of the masses.” Through numerous studies and considerable amount of research, it has become clear that the media has a significant effect on society and its perception. This applies to all topics, but mostly to issues that are difficult for the mass to experience for themselves. For example, our views of government and social institutions are largely based on the medium’s reports, not our own experiences.
Throughout the years, the mass media has become a rising industry in the United States. It has risen more and more each year within the past decade with advances in technology. With all the good in technology, however, the rising mass media industry has also hurt America. The mass media shapes how the world views the American society negatively through communications, broadcasting, journalism, and the social media.
In today's society, there is growing skepticism about the objectivity of the media. What engenders this skepticism is a feeling of unease and uncertainty about the objectivity of news coverage. As the media and entertainment industry merge into fewer and larger global corporations, the concentration of control over the media raises serious issues about credibility and bias. Although different people have individual theories of media bias, the consolidation and control of the media by larger corporations make claims of institutional and economic bias theories resonate with critics.
The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of living and the decline of some traditional forms of control and authority.
Media is the most powerful sector of an economy. It is a tool to maintain a balanced society which is characterized by well informed people, effective democracy and social justice. In fact, media has unparallel influence on all aspects of human life in modern times.
Impact of Mass Media on Individuals, Society, and Culture Mass media, over the years, has had a profound effect on American society, on its culture, and on the individuals exposed to the media. Mass media is a form of socialization, having a long-term effect on each member of American society. While mass media targets the individual in short-term intervals, the overall influence on them has been established as the consumer moves from one impressionable age category to another. The long or short- term effects of mass media are separate and distinct when its role in America is evaluated. Mass media effects people differently because of varied amounts of exposure and formats.